Paid Social Lead

4 weeks ago

Dallas, Texas, United States PMG Full time
Job Overview

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

The Social team at PMG serves as equal parts social strategists and paid media planners and buyers, that specialize in a dynamic, expanding market. Social collaborates daily with PMG's media, strategy, creative and technology teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our client brands and provide superior results through innovation and a commitment to excellence.

We are looking for a Paid Social Lead to join our team to drive the success of paid social strategy, innovation, and performance for our client brands. You will be a key relationship builder with our clients and provide social media subject matter expertise and thought leadership to drive innovation with our clients and platform partners.

Responsibilities
  • Lead paid social strategy, budget and media planning, forecasting, testing, and learning roadmaps and measurement plans, ongoing data analysis, and presenting results and insights for our brand partners and internal teams
  • In platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution, optimal results for our customers and other team members
  • Drive collaboration with Social team members, other PMG groups, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis
  • Serve as a point of contact with client leadership and platform representatives, with responsibility for improving and growing client and platform relationships
  • Gain expertise in PMG's proprietary technology platform Alli to create fit-for-purpose data analysis and reporting and help develop the functionality you need to be more effective and efficient in your daily work
  • Bring your personal best every day to support the brands we serve and lead your team to ensure that projects are executed against expected timelines and budgets and achieve strategic objectives
Requirements
  • 4+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; driving implementation and execution; and leading reporting and optimization
  • 1+ years of direct or indirect supervisory experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills
  • Ability to use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting and present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement
  • Passion for working in team environments where constant collaboration and communication are the norm
  • Experience leading client relationships and communicating with client executives
About PMG

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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