Paid Social Media Strategist

4 weeks ago

Dallas, Texas, United States PMG Full time
Job Description

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

We are seeking a driven Paid Social Media Senior Associate to join our Nike team to support the implementation, optimization, and evaluation of paid social media campaigns for our clients' digital strategies and objectives. You will own the strategy and delivery of these campaigns across a wide range of social platforms and play a critical role in client interaction and engagement while relentlessly driving analysis and results for their brand.

Responsibilities

  • Contribute to paid social strategy, budget, and media planning, reporting, and forecasting in collaboration with social and other PMG teams.
  • Traffic campaigns across a variety of social platforms, ensuring best practices are followed and campaigns are set up accurately.
  • Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results and insights for our brand partners and internal teams.
  • Collaborate with Social team members, other PMG groups, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis.
  • Leverage PMG's proprietary technology platform Alli to create fit-for-purpose data analysis and reporting, and help develop the functionality you need to be more effective and efficient in your daily work.
  • Bring your personal best every day to support the brands we serve and ensure that day-to-day projects are executed against expected timelines and achieve strategic objectives.

Requirements

  • You have 3+ years of experience working in paid social or a similar digital role where you managed paid media plans and drove campaign execution and delivery.
  • You can use Excel and other data analysis tools for ongoing and ad hoc data reporting, and are able to present data stories and insights for other PMG teams, our client representatives, and platform partners.

About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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