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Senior Manager, Marketing Strategy

4 weeks ago

Santa Monica, California, United States TRC Companies Full time
About Us

At TRC Companies, we're a team of innovators, thinkers, and problem-solvers dedicated to making the Earth a better place to live. We're passionate about delivering creative solutions that meet local needs and help our clients thrive in a rapidly changing world.

Job Summary

We're seeking a Senior Manager, Marketing Strategy, with a background in the transportation, utility, or clean energy sector to join our growing team based in our Santa Monica, CA office. This is an exciting opportunity to leverage your proven marketing and outreach expertise to support a range of marketing, communications, media, and creative campaigns to drive adoption of advanced, clean vehicles, technologies, services, and infrastructure across a range of industries.

Responsibilities
  • Develop and implement B2B marketing and communications strategies for clients from beginning to end, including strategic planning, goal setting, budgeting, collateral and creative development, and impact reporting.
  • Support clients to develop user personas and buyers' journey maps to help identify business needs and shape robust outreach campaigns.
  • Conduct preliminary market research to understand barriers, challenges, and opportunities, identify promising marketing segments, and new business development opportunities such as strategic partnerships.
  • Coordinate with database teams to perform research on target sectors; strategically craft targeted segments for email campaigns based on firmographic data, online user behavior, event history, and other known user information.
  • Work closely with clients to create comprehensive, multi-channel marketing campaigns to help build awareness, establish thought leadership, and increase engagement.
  • Identify and create pieces of marketing collateral, including videos, to help inform target audiences.
  • Measure and report on the impact of marketing and communications campaigns to support overall account and business goals.
  • Champion new business development efforts to expand TRC's client base.
Qualifications
  • 5-6 years of B2B marketing experience in the advanced transportation, utility, or clean energy industry.
  • Bachelor's degree required, preferably in Communications, Marketing, Business, English, or Public Relations.
  • Experience developing and executing integrated marketing campaigns using digital marketing, paid campaigns, in-depth surveys, videos, in-person and virtual events, webinars, and emails as well as content creation - having managed multiple marketing programs for various clients simultaneously.
  • Excellent communication skills including the ability to research and develop B2B marketing copy and longform thought leadership articles.
  • Familiarity with media relations practices, ability to identify opportunities to collaborate with the Media Relations team to secure organic, earned media opportunities for clients.
  • Strong business acumen with the ability to understand and articulate key business drivers to senior decision-makers and clients.
  • Experience building and tracking client budgets for proposals and formal RFP responses as well as for day-to-day project management.
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales team.
Our Mission

We understand our clients' goals, and embrace them as our own, applying creativity, experience, integrity and dedication to deliver superior solutions to the world's energy, environment and infrastructure challenges.

Our Vision

We will solve the challenges of making the Earth a better place to live - community by community.

TRC is ranked #16 on ENR's list of the Top 500 Design Firms in the United States.

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