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Brand Marketing Manager

2 months ago

Brooklyn Heights, Ohio, United States The MetroHealth System Full time
Job Title: Brand Marketing Manager

Job Summary:

The MetroHealth System is seeking a highly skilled Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for creating and executing broad brand media and advertising activities to drive the desired brand message for The MetroHealth System and its subsidiaries.

Key Responsibilities:

  • Develop and implement brand marketing strategies to increase brand awareness, patient and referral activity, and community involvement.
  • Collaborate with cross-functional teams to ensure marketing programs are cohesive and align with overall brand objectives.
  • Supervise the production of brand programming agency content, media, and advertising buys and placement.
  • Measure and analyze brand marketing program effectiveness and provide insights to improve future initiatives.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • 5-7 years of experience in brand marketing, with a proven track record of creating and executing successful brand marketing campaigns.
  • Strong quantitative skills and ability to analyze data to inform marketing decisions.
  • Excellent written, communication, and presentation skills.
  • Ability to work independently and as part of a team.

Preferred Qualifications:

  • 5 years of brand marketing experience in the healthcare industry.
  • Experience working with highly recognized, industry-leading brands.

Physical Demands:

The Brand Marketing Manager will need to be able to move around intermittently during the day, including sitting, standing, stooping, bending, and ambulating. The ability to communicate effectively with a wide range of cultural, ethnic, racial, and socioeconomic backgrounds is also required.