Digital Media Director

4 weeks ago


New York, New York, United States Noble People Full time
About Noble People

We are a modern creative media agency that develops original, bold, and provocative media ideas for some of the most exciting brands in the world. Our team is passionate and values integrity, honesty, and transparency in our approach to media.

Job Title: Performance Director

We are seeking a highly experienced Performance Director to join our team. As a key member of our media department, you will be responsible for managing a team and providing strategic guidance on budget splits and performance media allocations.

Key Responsibilities:
  • Represent Noble People's capabilities for SEM and performance media to build client-facing recommendations, troubleshooting, and QA'ing campaign setup for junior team members.
  • Expert in SEM optimizations and bid strategies for EMEA, APAC, and the US.
  • Serve as an internal resource to Noble People media teams, functioning as an expert on performance media planning and buying practices.
  • Lead all direct response media planning activities; primarily SEM (Google, Bing) and Social (GDN, YouTube, Meta, LinkedIn, X, TikTok, etc.) with the junior team, collaborating with brand media directors.
  • Expert in Google Analytics, Google Ads, Google 360, DCM.
  • Expert in vendor ad tech to put forward best practices and recommendations to advise media teams on vendor selection.
  • Expert in floodlight mapping and data passback to create measurement plans for client goals.
  • Build and maintain relationships with senior contacts at appropriate vendors.
  • Oversee, author, and/or edit the writing of documents (timelines, POVs, RFPs, plans, processes, education materials).
  • Leverage syndicated digital research (e.g. ComScore, MRI, SimilarWeb) to benchmark trends and/or manage expectations of forecasted trends.
Requirements:
  • 6+ years of experience in performance media planning, preferably from a media agency or trading desk.
  • Experience within B2B.
  • New business experience.
  • Expert level SEM experience including onboarding a new SEM account.
  • Managed and trained junior employees.
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees, vendors, and clients.
  • A proven track record of consistently demonstrating sound creative, strategic, and analytical thinking skills, and championing innovative, bold, and game-changing ideas.
  • Ability to build and maintain strong interpersonal/professional relationships with employees, vendors, clients, etc.
  • Demonstrated strong command of media research resources, capabilities, and limitations.
  • Strong math and analytical skills, with a firm understanding of strategy development and required media math.
  • Demonstrated understanding of consumer insights and how to put insights into action.
  • Strong attention to detail.
About Us

Noble People is a dynamic and inclusive work environment that values creativity, collaboration, and diversity. We offer a comprehensive benefits package, including a generous time-off package, comprehensive healthcare plan, 401K, and more. We are an equal opportunity employer and welcome applications from diverse candidates.



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