Digital Media Director

7 days ago

New York, New York, United States project-liberty Full time
About Project Liberty

Project Liberty is a pioneering initiative that aims to reclaim a voice, choice, and stake in a better internet. With a half-billion-dollar investment from Frank McCourt, the project encompasses several efforts, including Project Liberty Labs, which develops innovative solutions to accelerate the transition to a better digital era.

The Role

As the Digital Media Director at Project Liberty, you will oversee the digital content strategy and manage digital engagement for our various efforts. This pivotal role entails leading initiatives across digital channels, including social media, newsletters, website management, campaigns, and video creation. You will also manage external agencies engaged in services related to the digital strategy, working towards growing Project Liberty's audience and fostering engagement for movement-building.

Key Responsibilities
  • Develop and implement a comprehensive digital content strategy aligned with Project Liberty's goals and values.
  • Manage and execute all aspects of digital media campaigns, including social media, newsletters, websites, campaigns, and video content.
  • Manage external providers engaged in services related to the digital strategy.
  • Work towards growing Project Liberty's audience and fostering engagement for movement-building.
  • Stay abreast of industry trends and emerging platforms to ensure innovative and effective digital engagement.
  • Manage stakeholder engagement through our social media, and ensure we leverage this tool to enhance our presence and relationships with key players in the field.
  • Collaborate with cross-functional teams to ensure consistency in messaging and branding across all various activities and digital channels.
  • Analyze and report on the performance of digital campaigns, providing insights and recommendations for optimization.
  • Oversee the creation and curation of engaging and shareable content for various digital platforms.
  • Lead the development and execution of video content, including scripting, shooting, and editing.
Qualifications
  • 5+ years in digital media management with a focus on social media, newsletters, and video content for advocacy campaigns.
  • Exceptional understanding and technical expertise of all aspects of digital marketing channels.
  • Skilled at strategic marketing planning, digital strategy, paid search, and social media.
  • Strong analytical skills and ability to derive actionable insights from web and user data.
  • Strong understanding of digital marketing trends, platforms, and tools.
  • Demonstrable experience developing an overarching strategy that includes informational tactics, advocacy, community engagement, across all digital channels and platforms.
  • Experience with mission-driven campaigns and movement-building strategies.
  • Exceptional written and verbal communication skills.
  • Ability to analyze data and derive actionable insights for campaign optimization.
  • Demonstrated creativity and ability to think strategically about content and audience engagement.
Compensation

The expected salary range for this position is $135,000 - $200,000 annually. The actual salary offer will be determined on factors including the qualifications, experience, skills, and abilities of the applicant. This role is also eligible for an incentive bonus. You'll find a competitive compensation and comprehensive benefits package here at Project Liberty.

Project Liberty is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, genetics, disability, age, familial, caregiver, or veteran status, or any other status protected under applicable law.

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