Social Media Coordinator for Advocacy

2 weeks ago


Austin, Texas, United States Rethink35 Full time
Position Overview

About Rethink35

Rethink35 is a grassroots initiative dedicated to opposing the proposed I-35 expansion in Austin, Texas. The Texas Department of Transportation's plan includes widening the highway to an extensive 21 lanes, a strategy that has proven ineffective in cities like Los Angeles and Atlanta, where traffic congestion persists despite similar expansions. Our mission is to advocate for alternative solutions that prioritize the community's needs.

Role Summary

As the Social Media Coordinator, you will take charge of Rethink35's presence on Instagram, Twitter (X), and TikTok. You will mentor a team of social media interns from our University of Texas at Austin chapter and collaborate with other volunteers who possess skills in digital media, activism, and design. Your primary objective will be to enhance Rethink35's visibility and foster connections with our audience.

Key Responsibilities

  • Collaboration: Participate in monthly strategy meetings and weekly working group sessions.
  • Learning: Familiarize yourself with Rethink35's history and current initiatives.
  • Strategic Development: Formulate and implement a detailed social media strategy that aligns with our organizational goals.
  • Content Creation: Develop engaging and shareable content, including graphics, videos, and written posts, to effectively communicate our message and inspire action.
  • Platform Management: Maintain a positive and informative presence across our social media platforms.
  • Community Interaction: Encourage meaningful engagement with our audience, respond to inquiries, and nurture a vibrant online community that reflects the spirit of Austin.
  • Campaign Integration: Work with the team to incorporate social media into our campaigns and initiatives, utilizing these platforms to raise awareness and mobilize support.
  • Performance Analysis: Track and analyze social media metrics, monitor progress towards objectives, and provide regular updates to the team.
  • Leadership: Guide and support fellow volunteers by assigning tasks, fostering their growth, and ensuring the successful execution of social media initiatives.

Qualifications

  • In-depth knowledge of social media platforms, trends, and best practices.
  • Exceptional written and verbal communication skills, with the ability to create compelling content.
  • Creative mindset with a keen eye for design and storytelling.
  • Ability to work collaboratively in a dynamic environment, managing multiple projects and deadlines.
  • Experience in leadership roles and the capacity to mentor and inspire a team.
  • Genuine dedication to Rethink35's mission and grassroots activism.

Time Commitment

We seek an individual who can dedicate 8-15 hours per month for a minimum of 12 months.

What You Will Gain

This role offers the opportunity to make a significant impact in our community, connect with like-minded individuals, enhance your skills, and build lasting relationships.

Interview Process

  • Submit your application online.
  • Participate in an introductory call with a recruiter.
  • Engage in discussions with members of Rethink35.

About Sandpiper Talent

Sandpiper Talent is a recruitment firm providing pro-bono services to Rethink35.



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