Marketing Analytics Lead

3 weeks ago


Denver, Colorado, United States Humana Full time

Job Description

As a Senior Marketing Business Intelligence Engineer at Humana, you will play a critical role in executing the measurement strategy for the organization and individual campaigns. You will work closely with Marketing & Product Analytics teams to provide data-driven guidance for marketing efforts.

Key Responsibilities

  • Develop and execute measurement strategies for campaigns and organizational initiatives
  • Analyze data to inform marketing decisions and optimize campaign performance
  • Collaborate with cross-functional teams to implement data-driven solutions
  • Maintain and improve business intelligence platforms and tools

Requirements

  • Bachelor's degree in marketing, business, finance, analytics or related field
  • 5+ years of experience conducting marketing performance measurements
  • 2+ years of project leadership experience
  • Experience with business intelligence platforms (e.g., Tableau, Power BI)
  • Strong mathematical skills and ability to analyze complex data sets

Benefits

We offer a comprehensive benefits package, including medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

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