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Marketing - Lead Marketing Strategist

2 months ago

Seattle, Washington, United States Read AI Full time
Descripción del Puesto

Acerca de Nosotros:
Read AI transforma la eficiencia de tus reuniones, correos electrónicos y mensajes mediante resúmenes, transcripciones, reproducciones y destacados generados por IA. Nuestro equipo es como nuestros resúmenes: inteligente, eficiente y efectivo. Este es solo el comienzo de nuestra historia, y si te entusiasma mejorar cada interacción con IA, Read AI está preparado para liderar el camino.

Resumen del Puesto:
Read AI busca un Gerente de Marketing Senior dinámico y experimentado para unirse a nuestro equipo en crecimiento. Este rol se centra en impulsar el éxito de nuestros innovadores productos impulsados por IA. El candidato ideal tendrá una sólida experiencia en marketing de aplicaciones de consumo, software como servicio (SaaS), particularmente dentro de un enfoque de crecimiento liderado por el producto (PLG), y prosperará en un entorno colaborativo y de ritmo rápido.

Responsabilidades Clave:

  • Estrategia de Producto: Desarrollar y ejecutar estrategias de marketing de producto integrales que impulsen la adquisición, el compromiso y la retención de usuarios.
  • Análisis de Mercado: Realizar investigaciones de mercado y análisis competitivo para identificar oportunidades y amenazas. Utilizar estos conocimientos para informar el desarrollo de productos y las estrategias de marketing.
  • Planificación de Lanzamiento: Liderar la planificación y ejecución de lanzamientos de nuevos productos, incluyendo posicionamiento, mensajes y gestión de campañas.
  • Perspectivas del Cliente: Recopilar y analizar comentarios de los clientes para comprender las necesidades, puntos de dolor y preferencias de los usuarios. Utilizar esta información para guiar el desarrollo de productos y los esfuerzos de marketing.
  • Colaboración Interfuncional: Trabajar en estrecha colaboración con los equipos de gestión de productos, ingeniería, ventas y éxito del cliente para asegurar la alineación y impulsar el éxito del producto.
  • Resolución Independiente de Problemas: Identificar problemas y proponer soluciones de manera independiente, demostrando habilidades analíticas y de pensamiento crítico sólidas.
  • Seguimiento del Rendimiento: Monitorear y analizar métricas de rendimiento del producto, proporcionando informes e ideas regulares a las partes interesadas. Utilizar datos para impulsar la mejora continua.
  • Gestión Social Corporativa: Gestionar iniciativas de responsabilidad social corporativa, asegurando la alineación con los valores y la marca de la empresa.
  • SEO, SEM y PPC: Desarrollar e implementar estrategias de SEO, SEM y PPC para aumentar la visibilidad y el tráfico en línea.
  • Marketing por Correo Electrónico: Planificar y ejecutar campañas efectivas de marketing por correo electrónico para nutrir leads y comprometer a los clientes.
  • Colaboración con Ventas: Colaborar con el equipo de ventas para apoyar los lanzamientos de productos, proporcionar material de marketing y alinear estrategias de lanzamiento al mercado.
  • Conciencia de Marca: Ayudar a establecer y acelerar la conciencia de la marca Read AI en los espacios de software de consumo y SaaS.

Calificaciones:

  • Experiencia: Mínimo de 5 a 7 años de experiencia en gestión de productos y marketing, con un enfoque en aplicaciones de consumo.
  • Experiencia en PLG: Historial comprobado de trabajo dentro de un enfoque de crecimiento liderado por el producto (PLG).
  • Habilidades Analíticas: Fuertes habilidades analíticas con la capacidad de interpretar datos y tomar decisiones basadas en datos.
  • Comunicación: Excelentes habilidades de comunicación escrita y verbal, con la capacidad de transmitir conceptos complejos a diversas audiencias.
  • Colaboración: Capacidad demostrada para trabajar de manera efectiva en un entorno de equipo interfuncional.
  • Independencia: Experiencia trabajando de manera independiente, identificando problemas y proponiendo soluciones.
  • SEO/SEM/PPC: Experiencia comprobada con estrategias e implementación de SEO, SEM y PPC.
  • Marketing por Correo Electrónico: Experiencia en la planificación y ejecución de campañas de marketing por correo electrónico.
  • Gestión Social Corporativa: Experiencia en la gestión de iniciativas de responsabilidad social corporativa.
  • Educación: Título universitario en Marketing, Negocios o un campo relacionado. Un MBA o título avanzado es un plus.

¿Por qué Read AI?

  • Innovador: Estamos listos para llevar la IA a las masas mediante la introducción de tecnología diseñada para mejorar cada interacción.
  • Impacto Masivo: El mayor impacto de la IA será en la capacidad de permitir que las personas hagan más, eliminando tareas mundanas y permitiéndoles centrarse en lo que realmente importa.
  • Oportunidades de Crecimiento: Read AI es el notetaker de reuniones de más rápido crecimiento en la historia y está en camino de convertirse en una de las empresas de IA de consumo de más rápido crecimiento. Con una reciente ronda de financiación de $21MM liderada por Goodwater y Madrona, Read está listo para construir IA para el resto de nosotros.
  • Cultura Colaborativa: Trabaja en un entorno de apoyo y colaboración con un equipo diverso y talentoso.

La compensación total anual en efectivo oscila entre $85,000 y $115,000, sin embargo, los salarios reales pueden variar según las calificaciones, habilidades y competencias del candidato.

Impulsado por JazzHR

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