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Senior Marketing Director
1 month ago
We're expanding our marketing team to support the growth of our legal technology platform, and we're seeking a Senior Marketing Manager to join us.
Reporting to the Director of Marketing, you'll be responsible for developing and executing strategic marketing campaigns to drive engagement and conversions with large enterprise legal departments.
This role will be hybrid-working 2-3 days/week from our NYC office.
Key Responsibilities:
- Develop and execute direct marketing campaigns to create awareness and interest among legal executives.
- Utilize account-based marketing (ABM) techniques to create personalized campaigns for high-value target accounts.
- Coordinate with internal teams to develop useful assets to drive engagement.
- Develop and implement strategies to create awareness and interest using direct marketing channels.
- Set up automated nurturing workflows to move key titles through the buyer journey effectively.
- Collaborate with the sales team to ensure well-orchestrated plays to key titles in our target accounts.
- Support development of a comprehensive direct marketing strategy that aligns with business goals, sales targets, and product positioning.
- Develop targeted messaging and value propositions that resonate with legal executives and larger buying committees.
- Design multi-channel direct marketing campaigns tailored to the needs and preferences of the target audience.
- Collaborate with sales to host events that drive engagement and build relationships with key stakeholders.
- Work with GTM Operations to track, analyze, and report on campaign performance metrics.
- Use data insights to optimize campaigns, refine targeting strategies, and improve overall marketing performance.
- Develop dashboards and regular reports for cross-functional GTM leaders to showcase the impact of marketing activities on pipeline growth and revenue.
- Develop and manage the marketing budget for direct marketing campaigns, ensuring optimal allocation of resources to achieve maximum ROI.
- Ensure all direct marketing communications adhere to privacy laws and industry standards.
Requirements:
- 5+ years B2B enterprise SaaS direct marketing experience with a proven track record of successful campaigns.
- Previous experience marketing to legal executives is a plus.
- Excellent communication skills; able to represent marketing and the work we are doing inside the company with ease.
- Comfortable working within marketing automation and CRM solutions.
- Hubspot experience is a plus.
Benefits:
- Generous Time-off
- Paid Holidays
- Health Benefits
- 401k Plan
- Wellness Allowance
- Work from Anywhere Perk
- Learning Allowance
- Employer Charity Match Program
