Enterprise Marketing Manager

4 weeks ago

Lehi, Utah, United States Entrata Full time
Job Description

As an Enterprise Marketing Manager at Entrata, you will play a key role in designing, implementing, and executing marketing programs and events in North America to generate qualified leads and accelerate the progression of opportunities in the sales pipeline.

The ideal candidate will have a proven track record of managing events and marketing campaigns, with a strong understanding of account-based marketing and sales enablement. You will work closely with the demand generation and sales teams to build and drive field marketing activities that impact Entrata's growth.

Responsibilities:

  • Develop and execute cohesive event strategies, including messaging, audience, and execution
  • Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, and logistics
  • Own end-to-end management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, ROI, and audience acquisition
  • Manage account-based marketing activities, in partnership with sales, including identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams

Requirements:

  • Bachelor's degree (or work equivalent)
  • 4-5+ years of B2B working experience in the event planning, field marketing, and/or enterprise marketing space
  • Minimum 2-3 years experience in enterprise marketing
  • Previous experience managing events and marketing campaigns
  • Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
  • Ability to work independently and in a group setting
  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
  • Strong written and verbal communication and presentation skills
  • Acute attention to detail; demonstrated ability for accuracy and thoroughness
  • Ability to work effectively with internal and external clients
  • Proven negotiation, problem-solving, organization, and project management skills
  • Experience handling large budgets
  • Knowledge of Microsoft Office (PowerPoint, Excel, Word)
  • Ability to travel domestically is required; some international travel may occur
  • Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
  • Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
  • Thrive in a dynamic, fast-paced, collaborative environment
  • Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
  • Strong networking and relationship-building ability
  • High attention to detail, with a process and solution-oriented mindset
  • A passion for technology and our mission to disrupt the recruiting industry
  • Demonstrated knowledge of the startup landscape
  • Experience using Salesforce, Marketo, and Adobe Programs (Photoshop, Illustrator) preferred
  • Knowledge of the customer experience landscape is recommended but not required

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