Lifecycle Marketing Specialist

6 days ago


San Francisco, California, United States Handshake Full time

About the Role

Handshake is seeking a highly skilled Consumer Lifecycle Marketing Specialist to drive outstanding engagement among our students and early career talent. As a key member of our marketing team, you will leverage data, user insights, and an experimentation mindset to move our users from signup, through successful onboarding and retention, to finding and applying for jobs.

Your Impact

You will play a critical role in assisting Handshake leverage our email channel to drive key student outcomes. You'll create and rapidly test content to increase the number of students creating a great profile, engaging with our community, and applying for jobs.

Your Responsibilities

  • Proactively identify new opportunities and innovative tactics to build brand awareness and user loyalty for our new zero-to-one products.
  • Lead the development and execution of innovative lifecycle marketing strategies, focusing on rapid testing, learning, and iteration to drive user engagement and growth.
  • Collaborate closely with Product and Engineering teams to implement and optimize marketing automation tools and processes.
  • Analyze and leverage consumer insights and feedback to create targeted marketing campaigns that resonate with our unique audience.
  • Drive the creation and execution of A/B tests across various channels to determine the most effective strategies for user acquisition, retention, and re-engagement.
  • Develop and manage key performance metrics, using data to inform and adjust strategies in a fast-paced, results-oriented environment.
  • Work closely with the Design and Content teams to create engaging, brand-aligned messaging that effectively communicates the value proposition of new consumer products.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey through personalized and impactful marketing interventions.

Your Experience

  • 2+ years of experience with driving email operations and marketing.
  • At least 1 year of experience with Iterable or similar tool.
  • Self-starting and entrepreneurial approach to problem solving.
  • Basic HTML knowledge and coding skills.
  • Familiarity with how to build email campaigns with dynamic or conditional content.
  • Strong experimentation toolkit, with experience developing and executing A/B tests.
  • Excellent organizational and time management skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Comfortable in a fast-paced, data-driven environment.
  • Consumer content experience engaging college students or Gen Z.
  • Outstanding analytical skills.

What We Offer

At Handshake, we'll give you the tools to feel healthy, happy, and secure. Our comprehensive benefits package includes:

  • Equity and ownership in a fast-growing company.
  • 16 Weeks of paid parental leave for birth-giving parents & 10 weeks of paid parental leave for non-birth-giving parents.
  • Comprehensive medical, dental, and vision policies including LGBTQ+ coverage.
  • Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
  • Financial coaching through Origin to help you through your financial journey.
  • Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • Free lunch provided twice a week across all offices.
  • Referral bonus to reward you when you bring great talent to Handshake.

Compensation Range

$110,000 - $120,000 Per Year

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.



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