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Senior Lifecycle Marketing Analyst

2 months ago

San Francisco, California, United States DocuSign, Inc. Full time
Company Overview

DocuSign is a leader in transforming agreements into actionable solutions. With over 1.5 million clients and more than a billion users globally, our platform simplifies business processes and enhances everyday life. By leveraging intelligent agreement management, we unlock vital business data previously confined within documents, which often leads to inefficiencies and lost opportunities. Our top-tier e-signature and contract lifecycle management (CLM) solutions empower organizations to create, execute, and oversee agreements seamlessly.

Role Responsibilities

As a pivotal analytics expert in our lifecycle marketing initiatives, you will engage with intricate datasets, assess and benchmark campaign outcomes, and design experiments to gauge the success of marketing efforts. Your role will be crucial in refining omni-channel strategies throughout the customer journey on a global scale. You will collaborate closely with various teams, including Lifecycle Marketing, Campaign Operations, and Data Science.

In this position, you will be recognized as a trusted advisor and a creative problem solver, demonstrating a strong ability to tackle complex challenges. You will balance strategic thinking with hands-on data analysis, producing both high-level insights and detailed models tailored to business needs. Your success will stem from a blend of analytical expertise, technical skills, business insight, and the ability to influence cross-functional teams.

Key Responsibilities
  • Lead analytics and key performance indicators (KPIs) for significant lifecycle marketing campaigns across various channels (Email, in-product messaging, chat, web, etc.) and stages of the customer journey, including acquisition, onboarding, engagement, conversion, growth, and retention.
  • Analyze metrics to optimize marketing strategies and budget allocation.
  • Create and maintain dashboards to monitor campaign performance and identify trends or anomalies.
  • Conduct thorough analyses of cohort performance and link results to campaign experiments.
  • Collaborate with cross-functional teams to enhance audience segmentation models and targeting strategies.
  • Support the experimentation roadmap for digital experiences by identifying opportunities, drafting test charters, and partnering with analysts and data scientists for analysis and recommendations.
Work Environment

This role is designated as Hybrid, requiring a combination of in-office and remote work. Employees are expected to work in the office at least two days per week, with variations depending on team requirements.

Qualifications

Basic Requirements

  • Bachelor's Degree in a quantitative discipline (Statistics, Data Science, Finance, Mathematics, Computer Science, or related field) with 8+ years of relevant experience, or an Advanced Degree with 5+ years of experience.
  • Proficient in SQL with over 6 years of experience in developing complex queries across multiple database systems.
  • At least 4 years of hands-on experience in marketing and campaign measurement.
  • Experience of 3+ years in A/B testing and experimentation, demonstrating a history of achieving conclusive results.
  • Proficient in building dashboards using tools like Tableau, Qlik, PowerBI, or similar.
  • Familiarity with at least one programming language such as Python, R, Scala, Spark, or Perl.
  • Understanding of statistical concepts and analysis, including hypothesis testing, regression, and experimental design.
  • Strong spreadsheet modeling skills, including pivot tables and complex formulas.
  • Experience applying both qualitative and quantitative analysis techniques.
  • Adept at working with loosely defined requirements, utilizing analytical skills to collaborate on solutions.

Preferred Qualifications

  • Experience in optimizing campaigns for superior conversion rates.
  • Familiarity with data science and data engineering principles.
  • Detail-oriented with a focus on data quality and consistency.
  • Advanced data analysis capabilities, including database query construction, data warehousing, forecasting, and business analysis.
  • Exposure to big data platforms such as Snowflake, Redshift, Azure, Matillion, or Alteryx.
  • Excellent communication and presentation skills, capable of conveying complex data insights to senior leadership.
Compensation and Benefits

DocuSign offers competitive compensation packages, including base salary, bonuses, equity, and comprehensive benefits. Global benefits include:

  • Paid Time Off: Earned time off along with paid company holidays.
  • Paid Parental Leave: Up to six months off for new parents.
  • Health Benefits: Options for employer-paid health plans from day one.
  • Retirement Plans: Various retirement programs with potential employer contributions.
  • Learning and Development: Opportunities for coaching, online courses, and education reimbursements.
  • Compassionate Care Leave: Paid time off for significant life events.
Company Culture

At DocuSign, we are dedicated to fostering an inclusive environment where every employee feels valued and empowered. We strive to create a workplace that reflects the diversity of our customers and communities. We believe in open communication, collaboration, and building lasting relationships, ensuring that everyone has the opportunity to contribute meaningfully.

DocuSign is an Equal Opportunity Employer, committed to building a diverse team and making hiring decisions based on skills, experience, and aptitude. We do not discriminate based on any legally protected category.