VP, Product Marketing Strategist

24 hours ago

New York, New York, United States Amperity Full time
About the Role

We are seeking a highly skilled VP, Product Marketing to lead our go-to-market strategy for Amperity. As a key member of our marketing team, you will be responsible for crafting differentiated positioning and messaging that will break through the noise in a dynamic product category.

Key Responsibilities
  • Lead and scale Amperity's product marketing division to shape our go-to-market efforts for our core platform and emerging products.
  • Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers.
  • Own Amperity's positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy.
  • Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption.
  • Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel.
  • Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing).
  • Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions.
  • Turn customers into champions by organizing and evolving Amperity's customer marketing program.
  • Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert.
  • Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging.
  • Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams.
About You

We are looking for a seasoned product marketing professional with a strong track record of managing and mentoring a product marketing team in a tech company, preferably in a data-oriented SaaS organization. You should have a strong understanding of both technical (CIO, Developers) and marketing personas, as well as experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels.

We value a customer-centric mindset, strong influence, communication, and interpersonal skills, as well as demonstrated analytical skills and experience building trusted relationships with executive sponsors, partners, and end users.

What We Offer

We offer a competitive base salary of $200,000 - $250,000, as well as cash incentives and the opportunity for ownership through our equity grant program. We also provide a comprehensive benefits package, including 100% employee healthcare coverage, transportation subsidies, and a comfortable work environment with plenty of snacks and other employee experience perks.

We are an equal opportunity employer and consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are proud to be an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence.

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