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Marketing Specialist

2 months ago

Birmingham, Alabama, United States Johnson Service Group Full time
Job Overview

We are seeking a Marketing Specialist to enhance our digital presence and drive engagement through innovative content strategies. The ideal candidate will possess a strong background in digital marketing and a passion for creating impactful messaging.

Key Responsibilities:
  • Educational Background: A Bachelor's Degree is required.
  • Experience: Minimum of 3 years in content marketing, communications, or a related discipline.
  • SEO Expertise: Proficient in optimizing content for search engines, including keyword targeting and best practices.
  • Email Marketing: Experience in creating email templates, segments, and landing pages within marketing automation platforms is advantageous.
  • Project Management: Strong skills in managing multiple projects with tight deadlines.
  • Content Creation: Ability to craft tailored messages for various media and implement them in marketing automation tools.
  • Content Distribution: Familiarity with effective methods for distributing content and using content management systems.
  • Digital Channel Support: Assist in orchestrating marketing programs through digital channels, including content development and project management.
  • Creative Development: Collaborate with the marketing team to generate ideas for compelling content that supports growth initiatives.
  • Performance Monitoring: Analyze email campaigns and SEO/SMO performance, making recommendations for optimization.
  • Subject Matter Expertise: Act as an expert on content performance and communication strategies.
  • A/B Testing: Conduct A/B tests for digital content as needed.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to create engaging narratives using various media.
Company Overview

At Johnson Service Group, Inc. (JSG), we pride ourselves on our culture and commitment to empowering individuals. With over 40 years of experience in staffing and consulting services, we are dedicated to providing exceptional service to our clients and candidates. Our extensive network spans more than 30 offices across North America, ensuring we meet the diverse needs of our clients.

JSG is an Equal Opportunity Employer, committed to diversity and inclusion in the workplace.