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Senior Brand Manager

2 months ago

Birmingham, Alabama, United States VisitBritainVisitEngland Full time

Job Summary

The Great Britain brand is a cornerstone of our international marketing efforts, closely tied to the government's successful GREAT campaign promoting Britain abroad. As a key member of our team, you will play a vital role in the development and delivery of our brand strategy.

This role will focus on building and maintaining a strong brand framework, ensuring consistency and relevance across all markets. You will be responsible for:

  • Developing and implementing a comprehensive brand strategy to drive business growth and engagement.
  • Managing a team of brand specialists to deliver high-quality brand marketing campaigns.
  • Collaborating with cross-functional teams to integrate brand messaging and ensure seamless execution.
  • Championing our brand internally and externally, sharing best practices and driving brand awareness.
  • Working closely with our insights and evaluation team to inform brand strategy and drive business results.

You will lead a global network of brand champions, working together to embed the destination brand story, deliver a cross-organisation brand engagement programme, and monitor brand health performance metrics.

Key Responsibilities

  • Develop and maintain a strong brand framework, ensuring consistency and relevance across all markets.
  • Lead a team of brand specialists to deliver high-quality brand marketing campaigns.
  • Collaborate with cross-functional teams to integrate brand messaging and ensure seamless execution.
  • Champion our brand internally and externally, sharing best practices and driving brand awareness.
  • Work closely with our insights and evaluation team to inform brand strategy and drive business results.

Benefits

  • Flexible working arrangements to support work-life balance.
  • Generous annual leave and privilege days.
  • Enhanced parental and family leave policies.
  • Commitment to learning and development, with opportunities for on-the-job learning and formal training.
  • Bicycle scheme loans and eye care vouchers.