Marketing Strategy Specialist

4 days ago


New Castle, Delaware, United States Hygiena Full time

Hygiena is a leader in providing rapid microbiology diagnostic tests and solutions for mission-critical processes around the world. We're seeking a Digital Marketing Specialist to join our team in New Castle, Delaware or Mississauga, Ontario. This full-time, exempt position offers a competitive salary range of $90,000 - $120,000 per year.

Job Description

The successful candidate will be responsible for developing and executing omnichannel digital marketing campaigns that drive marketing qualified leads. They will analyze customer data to create targeted campaigns, develop campaign briefs, and build, execute, and optimize digital marketing campaigns across multiple channels.

Key Responsibilities
  • Plan, develop, execute, and measure digital marketing campaigns.
  • Analyze customer data to create targeted campaigns.
  • Develop campaign briefs, including competitor analysis, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan, and media spend allocations.
  • Build, execute, and optimize digital marketing campaigns across multiple channels.
Qualifications
  • Bachelor's Degree in Marketing, Advertising, or related field, or equivalent education and work experience.
  • Minimum 5 years of B2B marketing experience.
  • Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
  • Intermediate knowledge of Google Analytics (GA4), UTM codes, and LookerStudio.
  • Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
  • Intermediate knowledge of buyer journey, personas, and overall lead nurture process.
Benefits
  • 15 days of PTO & 9 paid company holidays.
  • Medical, Dental, Vision, Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program.
  • 401(k) with Safe Harbor and Profit-Sharing employer contributions.
  • Tuition Reimbursement program.
  • Charitable Contribution matching.
  • Employee Referral bonus opportunities.


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