Digital Marketing Professional

1 week ago


New Castle, Delaware, United States Hygiena Full time

At Hygiena, we're seeking a skilled Digital Marketing Specialist to drive our marketing strategy forward. As a key member of our team, you'll be responsible for developing and executing omnichannel digital marketing campaigns that deliver results. With rapid growth comes opportunity, and we're looking for talented individuals to help us grow our business.

Responsibilities
  • Collaborate with stakeholders to plan, develop, execute, and measure digital marketing campaigns.
  • Analyze customer data to create targeted campaigns that drive marketing qualified leads.
  • Develop campaign briefs, including competitor analysis, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan, and media spend allocations.
  • Build, execute, and optimize digital marketing campaigns across multiple channels, leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources, and other channels.
  • Work with content strategy as a key pillar for the campaign, writing high-quality copy for website, landing pages, emails, paid ads, and other campaign artifacts.
Qualifications
  • Bachelor's Degree in Marketing, Advertising, or related field, or equivalent education and work experience.
  • Minimum 5 years of B2B marketing experience.
  • Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
  • Intermediate knowledge of Google Analytics (GA4), UTM codes, and LookerStudio.
  • Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
  • Intermediate knowledge of buyer journey, personas, and overall lead nurture process.
  • Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
Estimated Salary Range: $80,000 - $110,000 per yearWe Offer
  • 15 days of PTO & 9 paid company holidays.
  • Medical, Dental, Vision, Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program.
  • 401(k) with Safe Harbor and Profit-Sharing employer contributions.
  • Tuition Reimbursement program.
  • Charitable Contribution matching.
  • Employee Referral bonus opportunities.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need. We participate in E-Verify.



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