Senior Marketing Director

4 weeks ago


Chicago, Illinois, United States UL Solutions Full time

The Regional Marketing Lead at UL Solutions is responsible for driving the comprehensive generation of region-based client and marketplace insights, aligning go-to-market plans to goals and target audiences, and executing integrated programs that are aligned with global campaigns.

Key responsibilities include overseeing all local-level planning and interlock, brand activation, go-to-market strategies, sales enablement, message development, and marketing mix. The ideal candidate will have strong focus on region business strategy, local market trends, competitive insights, personas, and buyer experiences, planning, and budgeting.

The Regional Marketing Lead will drive demand creation by empowering the team to effectively execute on program tactics, including inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs, and more.

Key qualifications include 10 years or more of global marketing experience or including five years or more of relevant management/leadership experience. A Bachelor of Science/Bachelor of Arts degree in marketing, communication, or a related field is required. Expert knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools, and budgeting processes are essential.

UL Solutions is a global leader in applied safety science, transforming safety, security, and sustainability challenges into opportunities for customers in more than 110 countries. The company delivers testing, inspection, and certification services, together with software products and advisory offerings, that support customers' product innovation and business growth.



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