Senior Director of Account Based Marketing

3 weeks ago


Chicago, Illinois, United States United Software Group Full time

Hi, we are seeking a seasoned Senior Director of Account Based Marketing to lead our efforts in driving growth and expansion across key target accounts. The ideal candidate will have a proven track record of developing and executing impactful account-based marketing strategies that drive results.

The Senior Director will be responsible for designing and implementing a scalable execution model that requires building up a team of Account Based Marketers who interface directly with our Account teams and clients. This role will also involve unlocking opportunities to upskill the client team's capabilities and improve for a consistent approach to client across the Americas.

The successful candidate will be a savvy marketer who can employ a technology stack driven by data to create more effective client campaigns. They will also be an advocate and champion for improving and implementing best in class account-based marketing techniques and tools to constantly drive improvement.

The key responsibilities of this role include:

  • Defining an impactful account-based marketing strategy that is driven by the goal of growing and expanding impact on key target accounts.
  • Innovating and implementing best in class account-based marketing techniques and tools to constantly drive improvement.
  • Ensuring a strong integration and connect between client and all marketing streams, in order to effectively and efficiently drive content and campaigns towards the strategic accounts.
  • Establishing a structured approach and framework that Account leaders, Industry Leaders and Sales leaders understand and embrace as part of overall account planning.
  • Deliver account research and analysis to drive client strategies.
  • Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.

The ideal candidate will have:

  • 10+ years B2B marketing experience required with particular focus on account-based marketing (client), pursuit / deal-based marketing and/or marketing strategy.
  • Broad marketing skills and proficiency in marketing data management and campaign reporting. Experience with Salesforce or similar CRM desirable.
  • Industry marketing experience, as many accounts/clients identify with their industries.
  • Exceptional partner management skills and ability to operate and build relationships at very senior level within a large, matrixed organization.
  • Strong leadership and interpersonal skills, proven track record managing a team, and real collaborative and team-player attitude.
  • Excellent project management skills and evidence of successfully managing complex portfolio of projects.
  • Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns.
  • Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels to both internal and external audiences.
  • Working knowledge of martech tools such as Terminus, Demandbase, Sixsense or others.

United Software Group is a leading provider of software solutions, and we are seeking a talented individual to join our team as a Senior Director of Account Based Marketing. If you are a seasoned marketer with a passion for driving growth and expansion, we encourage you to apply for this exciting opportunity.



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