Senior Marketing Director
4 weeks ago
About the Role
PepsiCo is seeking a seasoned Associate Creative Director - Copywriter to join our dynamic team. As a key member of our in-house agency, you will lead insight-driven creative development across our wide portfolio of brands.
Key Responsibilities
- Develop and execute strategic, insight-driven creative across various touchpoints
- Collaborate with account managers and creative staff to deliver high-quality work
- Nurture the growth and development of direct reports and lead by example
- Own presented copy concepts and final deliverables to client representatives
- Foster relationships with clients throughout the PepsiCo Foods US organization
- Review, enhance, and approve copy and concepts developed by other team members
- Manage and supervise multiple projects and teams
Requirements
- Undergraduate degree in Marketing, Communications, or New Media
- Minimum 6-8 years of professional experience in strategic and tactical multi-channel marketing
- Experience working within the CPG Food and Beverage industry preferred
- Proven ability to work collaboratively with others and lead teams
- Strong understanding of marketing campaign development and execution across all touchpoints
- Experience with content creation across social and influencer platforms
- Advanced understanding of marketing strategy and ability to develop social media marketing tactics
About PepsiCo
PepsiCo is a global food and beverage leader operating in over 200 countries and territories. We offer a comprehensive benefits package and a dynamic work environment that fosters growth and development.
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