Senior Marketing Director

4 weeks ago


Chicago, Illinois, United States PepsiCo Full time

About the Role

PepsiCo is seeking a seasoned Associate Creative Director - Copywriter to join our dynamic team. As a key member of our in-house agency, you will lead insight-driven creative development across our wide portfolio of brands.

Key Responsibilities

  • Develop and execute strategic, insight-driven creative across various touchpoints
  • Collaborate with account managers and creative staff to deliver high-quality work
  • Nurture the growth and development of direct reports and lead by example
  • Own presented copy concepts and final deliverables to client representatives
  • Foster relationships with clients throughout the PepsiCo Foods US organization
  • Review, enhance, and approve copy and concepts developed by other team members
  • Manage and supervise multiple projects and teams

Requirements

  • Undergraduate degree in Marketing, Communications, or New Media
  • Minimum 6-8 years of professional experience in strategic and tactical multi-channel marketing
  • Experience working within the CPG Food and Beverage industry preferred
  • Proven ability to work collaboratively with others and lead teams
  • Strong understanding of marketing campaign development and execution across all touchpoints
  • Experience with content creation across social and influencer platforms
  • Advanced understanding of marketing strategy and ability to develop social media marketing tactics

About PepsiCo

PepsiCo is a global food and beverage leader operating in over 200 countries and territories. We offer a comprehensive benefits package and a dynamic work environment that fosters growth and development.



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