Senior Marketing Manager, Growth Optimization
2 weeks ago
Launch Potato is a dynamic digital media organization with a diverse array of brands and technologies. As a leader in connecting advertisers with consumers throughout their journey—from awareness to purchase—Launch Potato excels in delivering value at every stage.
Our headquarters is located in a vibrant area, and our team is composed of talented individuals from various countries, fostering a rich international culture. Our success is driven by a high-energy, diverse workforce that thrives on collaboration and innovation.
COMPENSATION: $100,000 to $120,000 annually, with bi-monthly payments.
REQUIRED QUALIFICATIONS: Proven experience in performance marketing optimizations or conversion rate optimization (CRO), advanced analytical skills, exceptional relationship management, and communication abilities. You should excel in a fast-paced environment and have a track record of meeting revenue targets or business metrics.
EXPERIENCE: At least 3 years of experience with Google Search and optimizing landing page experiences to enhance revenue and deep-funnel advertiser key performance indicators (KPIs).
YOUR RESPONSIBILITIES
In this role, you will lead revenue optimization initiatives for the Deposits segment of FinanceBuzz, which aids millions of consumers in making informed financial decisions each month. With a growth-oriented mindset, you will leverage audience insights and data to enhance landing pages, aiming to boost revenue and improve user experience while surpassing client KPIs.
Success in this position requires the ability to thrive in a fast-paced setting while managing multiple priorities. Data is central to this role, but it must be complemented by creativity and marketing insights to effectively engage target audiences and align them with financial products.
KEY TASKS:
- Oversee, analyze, optimize, and expand existing landing pages to maximize revenue and profit margins.
- Examine data to assess performance, uncover trends, and identify new opportunities.
- Research, test, and onboard new advertisers onto our platform.
- Work closely with Account Management, Copywriting, and User Acquisition teams.
- Develop and implement tests involving copy, UI/UX modifications, and offer arrangements to enhance page metrics.
- Spot trends across advertisers and/or platforms and provide actionable recommendations.
- Contribute to the development of a content strategy that captivates users while meeting client KPI metrics.
- Conduct A/B testing, primarily focusing on advertiser mix, content angles, offer depth, and page formats.
- Excellent verbal and written communication skills to foster cross-departmental relationships and keep stakeholders updated on performance.
- 3-5 years of experience in optimizing landing page experiences to maximize revenue and deep-funnel advertiser KPIs.
- Preferred: 3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns.
- Experience with tracking/reporting platforms and/or business intelligence tools.
- Strong analytical skills; a natural inclination to utilize data for decision-making and recommendations.
- Proficiency in Excel (including Pivot Tables, Vlookups, etc.) and the ability to analyze extensive data sets.
- Strong project management and organizational skills to handle multiple projects in a fast-paced, deadline-oriented environment.
- Experience in forecasting and budget planning.
- Background in media agencies.
- Familiarity with reporting/analytics software such as Looker, Tableau, etc.
- Experience working in a content management system (e.g., WordPress).
- A general interest and knowledge of personal finance.
Your compensation package is competitive and includes a base salary, profit-sharing bonus, and comprehensive benefits. At Launch Potato, we prioritize performance, meaning future salary increases will be based on both company and individual performance metrics.
Join us in making a significant impact in a thriving, high-growth environment.
We are committed to fostering a diverse and inclusive workplace. Launch Potato is proud to be an Equal Employment Opportunity employer, valuing diversity, equity, and inclusion in our hiring practices.
-
Conversion Rate Optimization Manager
4 days ago
West Palm Beach, Florida, United States Zendrop Full timeAbout ZendropWe're a dynamic team that values creativity, collaboration, and growth, and we're looking for a talented Conversion Rate Optimization Manager to join our marketing team.Key ResponsibilitiesLanding Page Optimization: Develop and optimize landing pages for maximum conversion rates by working closely with the design and copywriting teams.Funnel...
-
Conversion Rate Optimization Specialist
3 weeks ago
West Palm Beach, Florida, United States Zendrop Full timeAbout ZendropZendrop is the leading ecommerce solution for starting and running a successful online business. With a global presence and a team of hundreds, we provide a comprehensive platform for product discovery, fulfillment, and education. Our dynamic team values creativity, collaboration, and growth, and we're seeking a talented Conversion Rate...
-
Conversion Rate Optimization Specialist
2 weeks ago
West Palm Beach, Florida, United States Zendrop Full timeAbout ZendropZendrop is the leading solution for starting and running a successful ecommerce business. We provide a comprehensive platform that covers product discovery, fulfillment, and education. From a small operation to a global team, we value creativity, collaboration, and growth. We're seeking a talented Conversion Rate Optimization Manager to join our...
-
Senior Wholesale Marketing Manager
4 weeks ago
Palm Beach Gardens, Florida, United States TBC Corporation Full timeJob Title: Senior Wholesale Marketing ManagerAt TBC Corporation, we are seeking a highly skilled Senior Wholesale Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction for the TBC...
-
Senior Wholesale Marketing Manager
1 week ago
Palm Beach Gardens, Florida, United States TBC Corporation Full timeJob Title: Senior Wholesale Marketing ManagerJoin TBC Corporation, a leading mobility industry company, as a Senior Wholesale Marketing Manager. In this role, you will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction for the TBC enterprise.Key Responsibilities:Lead...
-
Senior Marketing Manager
5 days ago
Palm Beach Gardens, Florida, United States Carrier Full timeAbout This RoleCarrier is seeking a seasoned marketing professional to lead the development and execution of impactful customer experiences. As a Senior Manager, Experiential Marketing and Sponsorships, you will be responsible for strategic planning and execution of meetings, events, and trade shows, as well as developing and fostering sponsorship...
-
Senior Wholesale Marketing Manager
2 weeks ago
Palm Beach Gardens, Florida, United States TBC Full timeJob Title: Senior Wholesale Marketing ManagerAt TBC Corporation, we are seeking a highly skilled Senior Wholesale Marketing Manager to join our team. This role will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction for the TBC enterprise.Key Responsibilities:Lead...
-
Senior Wholesale Marketing Manager
2 days ago
Palm Beach Gardens, Florida, United States TBC Full timeJob Title: Senior Wholesale Marketing ManagerCompany OverviewTBC Corporation is a leading provider of automotive replacement tires through wholesale and franchise operations. With $5 billion in revenue and 3,800+ employees in the U.S., Mexico, and Canada, TBC serves wholesale customers in the United States, Canada, and Mexico through TBC Brands, NTW, TBC...
-
Senior Marketing Manager
2 days ago
Palm Beach Gardens, Florida, United States Most Loved Workplaces® Full timeWe are seeking a highly skilled Senior Marketing Manager to join our team at Most Loved Workplace. As a key member of our marketing team, you will be responsible for developing and executing multi-channel inbound demand generation strategies through content, SEO, social media, and paid marketing tactics.Key Responsibilities: Lead Demand Generation: Develop...
-
Senior Marketing Manager
3 weeks ago
Palm Beach Gardens, Florida, United States Carrier Full timeAbout This Role:Carrier is seeking a Senior Manager to lead the development and execution of impactful customer experiences. The ideal candidate thrives in a fast-paced environment and possesses strong project and event management skills. They have proven experience in activating brands and offering guidance on brand standards within experiential settings....
-
Senior Marketing Manager
1 week ago
Palm Beach Gardens, Florida, United States Carrier Full timeAbout This RoleCarrier is seeking a seasoned marketing professional to lead the development and execution of impactful customer experiences. As a Senior Manager, Experiential Marketing and Sponsorships, you will be responsible for strategic planning and execution of meetings, events, and trade shows, as well as developing and fostering sponsorship...
-
Senior Wholesale Marketing Manager
5 days ago
Palm Beach Gardens, Florida, United States TBC Corporation Full timeAbout the RoleWe are seeking a highly skilled Senior Wholesale Marketing Manager to join our team at TBC Corporation. As a key member of our marketing team, you will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction.Key ResponsibilitiesLead holistic brand building...
-
Senior Vice President of Markets
4 weeks ago
Palm Beach Gardens, Florida, United States Longevity Health Plan Full timeJob SummaryWe are seeking a highly experienced and skilled Senior Vice President of Markets to lead our market operations and strategy. As a key member of our executive team, you will be responsible for overseeing all market activities, including market growth, staffing, training, and education. You will also serve as the top executive in markets, overseeing...
-
Vice President of Marketing
4 weeks ago
West Palm Beach, Florida, United States Storage Rentals of America Full time{"title": "Marketing Leadership Opportunity", "content": "Marketing Leadership OpportunityStorage Rentals of America is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth.Key Responsibilities:Develop and execute a comprehensive marketing strategy to enhance market share and drive revenue growth.Lead a team of...
-
Marketing Director
3 weeks ago
West Palm Beach, Florida, United States RREMC Restaurants Full timeMarketing Director Job DescriptionThe Marketing Director will be responsible for overseeing the entire marketing department at RREMC Restaurants. This includes developing and implementing marketing strategies and products to drive growth and brand awareness.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesLead a team of...
-
Senior Construction Manager
5 days ago
West Palm Beach, Florida, United States Hire10 Full timeJob Title: Senior Construction ManagerWe are seeking an experienced Senior Construction Manager to oversee luxury mid-rise and high-rise multifamily construction projects. The ideal candidate will have expertise in high-rise and concrete construction, budget management, and team leadership.Key Responsibilities:Oversee luxury mid-rise and high-rise...
-
Paid Social Media Growth Specialist
5 days ago
West Palm Beach, Florida, United States Lucyd Media Full timeAbout Lucyd MediaLucyd Media is a leading advertising agency that drives customer acquisition for socially conscious brands across North America and Europe.Job DescriptionWe are seeking a highly skilled Paid Social Growth Strategist to join our team. As a key member of our team, you will be responsible for executing strategies that drive growth and revenue...
-
Marketing Director
5 days ago
West Palm Beach, Florida, United States RREMC Restaurants Full timeMarketing Director Job DescriptionThe Marketing Director will be responsible for overseeing the entire marketing department at RREMC Restaurants. This includes developing and implementing marketing strategies and products to drive growth and brand awareness.Key Responsibilities:Develop and execute comprehensive marketing plans to achieve business...
-
Business Growth Manager
2 days ago
West Palm Beach, Florida, United States Intelligent Staffing Full timeBusiness Development Manager OpportunityWe are seeking a highly motivated and experienced Business Development Manager to join our team at Intelligent Staffing. The successful candidate will be responsible for driving business growth and developing new relationships with key stakeholders in the healthcare industry.Key Responsibilities:Develop and execute...
-
Senior Living Sales Professional
16 hours ago
West Palm Beach, Florida, United States Experience Senior Living Full timeSenior Living Sales ProfessionalWe are seeking a dynamic Senior Living Sales Professional to join our team at Experience Senior Living. As a Leasing Counselor, you will be responsible for achieving sales targets, engaging prospects, and building relationships with referral sources.Key Responsibilities:Achieve Sales Targets: Meet or exceed monthly...