Senior Wholesale Marketing Manager
4 weeks ago
Company Overview
TBC Corporation is a leading provider of automotive replacement tires through wholesale and franchise operations. With $5 billion in revenue and 3,800+ employees in the U.S., Mexico, and Canada, TBC serves wholesale customers in the United States, Canada, and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico.
Key Responsibilities:
- Develop and execute strategic brand management initiatives to drive business growth and enhance customer satisfaction.
- Coordinate product screen planning and product development across Franchise and Wholesale business units.
- Lead holistic brand building initiatives and gain alignment to 3-5-year strategy and innovation plan.
- Brand Ownership: Drive delivery of business objectives for brand including sales, OI, inventory, and market share across brand and tier.
- Annual Business Planning: Lead development of brand's annual business plans and track monthly progress towards goals.
- Initiative management: Lead development of brand building initiatives and lead brief development and execution of commercial programs in partnership with in-house marketing and creative agencies.
- Process Improvement: Identify and lead process improvements at the brand and tier level.
- Customer communication: Partner with sales and marketing to effectively develop communication plans in line with brand and wholesale marketing strategy.
- Product launches: Partner with SRM teams and supply chain to ensure seamless product launches of our exclusive, private label, and owned brand.
- Portfolio Management: Champion portfolio optimization to drive best total value for the customer and TBC to maximize profit, meet customer needs, and inform/support GTM strategy.
Requirements:
- Bachelor's degree in business, marketing, supply chain, finance, or related field. MBA preferred.
- 8+ years in sales, merchandising, marketing, or supply chain with proven Category Management, retail merchandising, or related role experience with at least 3 years in a leadership or management capacity.
- Automotive/Tire industry or related experience a plus.
- Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction.
- Solid understanding of the OE tire market is a plus.
- Competence in leading and managing medium-sized change initiatives. Ability to assess the impact of changes on individuals, teams, and the organization.
- Excels at analyzing complex situations, weighing multiple variables, and predicting outcomes. Makes informed decisions that align with organizational goals and strategies.
- Understands communication style make influence work and relationships. Uses good judgement to communicate appropriately.
- Experience with data analytics/visualization tools (Qlik, PowerBI, and/or Alteryx) a plus.
- Experience using NPD/GFK/Vehicle Fitment data a plus.
- Profound understanding of productivity patterns and advanced techniques to maximize efficiency.
- Exceptional ability to cultivate a culture of respect, inclusivity, and safety. Skillful at nurturing talent through continuous feedback loops and identifying potential future leaders within the team.
- Willing to travel 10% & Hybrid (2 days in office) - In Office for Training.
- Bilingual in Spanish/English is a plus.
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