Community Engagement Marketing Specialist

2 weeks ago


Portland, Oregon, United States Root Whole Body Full time

Position Title: Community Engagement Marketing Specialist

Company Overview:
Root Whole Body Health is a premier health and wellness center dedicated to fostering optimal well-being through integrative and personalized care. We encompass a natural medicine clinic, wellness spa, movement studio, and healthy café, all designed to support our community's health journey.

Role Overview:
We are in search of a motivated and strategic Community Engagement Marketing Specialist to spearhead initiatives that cultivate community involvement, elevate brand visibility, and advocate for holistic health practices. As a vital member of our marketing team, you will orchestrate impactful campaigns, engage with a variety of audiences, coordinate events, and drive membership growth through strategic community-building efforts.

Key Responsibilities:

  • Design and implement community marketing strategies aimed at increasing foot traffic and boosting membership at our flagship location.
  • Build and maintain relationships with community influencers, brand advocates, customers, and team members.
  • Organize and oversee community events, workshops, and seminars that align with our mission of promoting holistic health.
  • Generate engaging content for social media, blogs, and newsletters that resonates with our target demographic.
  • Collaborate with cross-functional teams to integrate community initiatives into broader marketing campaigns.
  • Identify and pursue partnership opportunities with like-minded organizations and influencers to enhance reach and impact.
  • Evaluate and analyze the success of community engagement efforts through metrics and KPIs, refining strategies as necessary to optimize results.
  • Stay informed about industry trends and best practices in community marketing, health, and wellness.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • Demonstrated experience in community management, social media marketing, or a comparable role within a customer-focused retail or hospitality environment, or the health and wellness sector.
  • Strong understanding of holistic health principles and a genuine enthusiasm for promoting wellness.
  • Exceptional communication skills with the ability to connect with diverse audiences.
  • Innovative and proactive thinker capable of developing engaging marketing campaigns.
  • Experience in planning and executing events, from intimate workshops to large-scale community gatherings.
  • Able to work independently and collaboratively in a dynamic environment.
  • Proficient in social media platforms, content management systems, and analytical tools.
  • Strong organizational skills, excellent written communication, and meticulous attention to detail.
  • Effective project manager, capable of coordinating multiple details or vendors on schedule and within budget.
Why Join Our Team:
At Root Whole Body, we offer a nurturing and inclusive work environment where your ideas and contributions will significantly impact our community and the health and wellness sector. Join us in our mission to inspire and empower individuals to achieve holistic well-being through meaningful connections and innovative marketing strategies.

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