Head of Marketing Growth
2 weeks ago
Position: Head of Acquisition
Location: Remote / Hybrid
Role Overview:
PokerStars North America is seeking a Head of Acquisition to lead our customer growth initiatives across North America. This pivotal role reports to the Senior Director of Marketing and is designed to enhance our customer base effectively.
This position adopts a hybrid work model, allowing for a blend of remote work and in-office collaboration. Discussions regarding your work pattern will be tailored to suit both your needs and those of your manager, emphasizing the importance of teamwork in achieving our objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing acquisition strategies to meet our business goals.
- Oversee the execution of marketing campaigns, focusing on testing, learning, and analyzing outcomes.
- Collaborate with Senior Leadership to highlight successes and identify areas for growth.
- Manage the marketing budget across various performance channels to optimize our media strategy.
- Conduct regular performance reviews with team members to ensure alignment with strategic plans.
- Set and monitor performance goals for the team, including conducting bi-annual evaluations and providing constructive feedback.
- Perform ongoing market research to stay informed about industry trends and competitive landscape.
Qualifications:
- Demonstrated experience in digital marketing with a strong grasp of digital advertising channels including Paid Search, Paid Social, Display, and SEO.
- Ability to analyze key performance indicators to drive campaign success.
- Proficient in identifying resource requirements related to advertising and marketing technology.
- Strong analytical skills with experience in tools such as Google Analytics and Excel.
- Experience in leading marketing teams, particularly in performance or growth-focused roles.
- Exceptional attention to detail and strong communication skills, both written and verbal.
- In-depth knowledge of SEO practices is preferred.
We value individuals who are eager to grow and challenge themselves. If you believe you can contribute to our mission and are passionate about marketing, we encourage you to consider this opportunity.
Commitment to Diversity:
At Flutter International, we are dedicated to fostering an inclusive workplace where everyone can thrive. We celebrate diversity and respect the unique perspectives of all our team members.
We invite you to share any accessibility requirements you may have during the application process.
About Us:
PokerStars is part of the Flutter Entertainment family, a leading global entity in sports betting and iGaming. Our company is recognized on both the FTSE 100 and NYSE, distinguished by our premier brands and innovative products. Our international operations span over 100 markets, providing a wide range of online gaming options. Our dedicated team of over 8,000 professionals is committed to driving our vision forward.
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