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Acquisition Marketing Leader
2 months ago
Position: Head of Acquisition
Location: Remote / Hybrid
Role Overview:
Stars Group is seeking a Head of Acquisition to spearhead our customer acquisition initiatives across North America. This pivotal role will report directly to the Senior Director of Marketing and is designed to foster a collaborative environment that blends remote work with in-office engagement.
Key Responsibilities:
- Develop and implement comprehensive marketing acquisition strategies to meet our business goals.
- Lead the execution of innovative marketing campaigns, including testing methodologies, tracking, and performance reporting.
- Collaborate with Senior Leadership to share significant achievements and identify areas for enhancement.
- Oversee the marketing budget across various performance channels to ensure optimal media mix and achievement of monthly, quarterly, and annual objectives.
- Conduct regular performance reviews with team members to ensure alignment with strategic plans.
- Guide a performance-driven team, including conducting bi-annual evaluations and fostering professional development.
- Perform ongoing market research to stay abreast of industry trends and competitive dynamics.
Qualifications:
- Demonstrated expertise in digital growth marketing with a strong grasp of Digital Advertising channels (Paid Search, Paid Social, Display, Affiliates, SEO/ASO). Experience in traditional media is advantageous.
- Ability to analyze key performance indicators to optimize campaign effectiveness.
- Proficient in identifying resource requirements related to advertising and marketing technology.
- Extensive experience with analytics and reporting tools (Google Analytics, Micro Strategy, Power BI, data studio, Excel).
- Proven track record in managing marketing teams, particularly in performance or growth settings.
- Exceptional attention to detail and strong communication skills, both verbal and written.
- Solid understanding of SEO principles is preferred.
- Outstanding written and verbal communication abilities.
We value individuals who are eager to learn and grow within their roles. If you believe you can contribute meaningfully and are passionate about your work, we encourage you to consider this opportunity.
Commitment to Diversity:
At Stars Group, we are dedicated to fostering an inclusive workplace where everyone can be their authentic selves. We celebrate diversity and respect the unique qualities that each individual brings.
We welcome any inquiries regarding accessibility needs.
About Us:
Stars Group is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We are distinguished by our world-class brands and innovative products, operating in over 100 global markets and offering a wide range of gaming options. Our dedicated team of professionals is the driving force behind our vision.
