Results-Driven Paid Media Strategist

3 days ago


New York, New York, United States Direct Agents Full time

Direct Agents is a forward-thinking agency seeking an experienced, results-driven Paid Media Strategist to join our team. The ideal candidate is a data-oriented problem solver with a passion for performance marketing and a drive to exceed client goals.

Role Overview

As a Paid Media Strategist at Direct Agents, you will play a key role in orchestrating the planning, execution, and optimization of paid advertising campaigns across various platforms to meet client objectives. Your ability to analyze campaign performance metrics and your strategic acumen will be crucial in contributing to our agency's ongoing success.

Key Responsibilities:
  • Campaign Management: Take ownership of paid social media campaigns across multiple client accounts, performing analysis, testing, and optimizations to meet and exceed client KPI goals.
  • Research & Strategy: Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape, utilizing this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
  • Client Engagement: Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
Required Skills and Qualifications

We are looking for a skilled professional with:

  • 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
  • Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
  • Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
  • Strong data analysis skills, including the ability to work with raw data and identify trends.
Benefits

As a Paid Media Strategist at Direct Agents, you can expect:

  • A competitive salary of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance.
  • Bi-annual bonus pay based on company and individual performance.
  • Regular performance reviews and growth path check-ins throughout onboarding and quarterly thereafter.
About Direct Agents

We believe that personal success comes from hard work and dedication. Our culture prioritizes empowerment, innovation, and growth, offering opportunities for professional development and networking. Join our team and be part of a dynamic agency that values its employees and strives for excellence in the industry.



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