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Senior Paid Social Media Strategist
1 month ago
AKA NYC is an award-winning advertising agency that excels in the arts & entertainment, leisure, travel, retail, and tourism sectors. We prioritize creativity, innovation, and consumer experiences to deliver impactful cross-platform campaigns for our clients.
Awarded for our exceptional work, we have a proven track record of success with notable clients such as Harry Potter and the Cursed Child, The Metropolitan Museum of Art,&Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others.
Job Title: Senior Paid Social Media StrategistLocation: New York City
We're seeking an experienced Paid Social Media Strategist to join our growing performance marketing team. As one of our senior specialists, you'll be responsible for developing and executing paid social media strategies across various platforms to drive brand awareness, engagement, and sales.
The ideal candidate has deep knowledge of paid social media platforms, including Facebook, Instagram, TikTok, Pinterest, and LinkedIn. You'll also have expertise in creating compelling ad creatives and copy, implementing A/B testing methodologies, monitoring campaign performance, and preparing detailed performance reports for stakeholders.
Key Responsibilities:
- Develop and execute paid social media strategies across multiple platforms to achieve business objectives.
- Create engaging ad content and copy that resonates with target audiences.
- Implement A/B testing methodologies to optimize ad performance.
- Monitor campaign performance and key metrics regularly to identify trends and areas for improvement.
- Presentation of detailed performance reports to stakeholders, providing actionable recommendations.
- Effective budget management to ensure maximum ROI.
RequirementsQualifications and Experience:
- 3-5 years of experience in managing paid social media campaigns, including Meta, TikTok, Pinterest, Snapchat, X, LinkedIn, etc.
- Strong understanding of key performance metrics (e.g., CPM, CTR, CPC, CPA, CAC, ROAS, CVR, etc.)
- Meta Blueprint Certifications or equivalent knowledge
- Exceptional data analytics skills to draw conclusions from data and form actionable insights.
- Excellent communication skills and a demonstrated self-starter with the ability to work independently in a fast-paced environment.
What We Offer
- Competitive salary: $65,000 - $75,000 per year, commensurate with experience
- Generous PTO policy
- 1/2 day Summer Fridays
- 100% employer-paid healthcare for employees
- Flexible working hours
- Hybrid position: minimum three days per week in office
Diversity and Inclusion
At AKA NYC, we believe that diversity makes us smarter and more creative. We strive to create an inclusive workplace that reflects the community we serve. We're committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.