Data-Driven Media Strategist
7 days ago
Spark Foundry is a global media agency that brings HEAT – Higher Engagement, Affinity, and Transactions – to brands by combining flawless media fundamentals with aggressive innovation.
We balance the nimble spirit of a startup with the powerhouse soul of Publicis Media, delivering the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.
Our bottom-up culture celebrates diversity and aims for all voices to be heard, making us a magnet for the industry's best talent with one of the best retention rates in the industry.
Job DescriptionThe Manager, Media Analytics & Insights drives insight and strategic thinking, providing analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
This role requires a strategic and tactical skill set with an eye for numbers, intellectual curiosity, problem-solving proficiency, and a critical understanding of offline and online media.
The ideal candidate will have a proven track record in data-rich analyses, be a team player, and employ complex problem-solving skills to communicate succinctly to a broad client and media stakeholder audience.
Responsibilities- Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
- Perform hands-on analysis in support of results, including development of conclusions and implications
- Supervise and mentor Analysts
- Teach Analysts to perform ongoing analysis to ensure timely adjustment/optimization of campaigns
- Develop and maintain SQL-based or other structured reporting system
- Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
- Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
- Support agency new-business process as required
- 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand
- Working knowledge of databases and SQL preferred
- Knowledge of media and website measurement technologies: Ad serving platforms, Website analytics software, Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
- Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing)
- Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
- Experience analyzing large data sets
- Strong presentation skills
- Proven ability to communicate complex, technical concepts to broad-based stakeholder audience
We offer medical coverage, dental, vision, disability, 401k, and paid time off. Our robust benefit programs and policies support the evolving and diverse needs of our talent, enabling every person to grow and thrive.
Salary Range:$81,000-$125,000 annually. This compensation range reflects the Company's expectation of what we believe it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.
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