Chief Media Strategist
1 day ago
We are seeking a highly skilled Chief Media Strategist to join our growing team in New York City.
This is a senior-level role that will report directly to the Media Director. The primary responsibility of the Chief Media Strategist is to oversee the planning, implementation, and optimization of digital campaigns across various channels to meet our marketing and advertising goals.
About the Role:- Develop comprehensive media strategies aligned with our marketing objectives and target audience.
- Lead the media planning process, researching and selecting media channels, negotiating rates, and managing budgets.
- Oversee the execution of digital campaigns across social media, email, search engines, and other online platforms.
- Manage a team of media planners and buyers, providing guidance, support, and mentorship.
- Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- At least 5 years experience in media planning, buying, strategy, and campaign management within a media agency.
- In-depth knowledge of various digital media channels and emerging platforms.
- Strong analytical skills and proficiency in data analysis tools to measure campaign performance and identify optimization opportunities.
- Excellent communication and presentation skills, articulating media strategies and campaign results to internal teams and clients.
- Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment.
The estimated annual salary for this role is $85,000-$110,000, depending on experience. We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k), and generous time-off policies.
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