Senior Marketing Strategist
4 weeks ago
Job Summary:
We are seeking a highly experienced Marketing Manager to join our team at Raya Workforce. The ideal candidate will possess a strong background in B2B marketing, a passion for technology, and a proven track record of successful campaigns.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote industrial automation solutions.
- Lead a marketing team and oversee daily operations, including recruitment, training, and performance evaluations.
- Design and execute multi-channel lead generation campaigns, including digital, email, social media, and industry events.
- Conduct thorough market research to identify trends, opportunities, and competitive insights.
- Maintain and enhance the company's brand identity, ensuring consistency across all marketing channels.
- Work closely with sales, product development, and customer service teams to align marketing strategies with overall business goals.
- Coordinate and execute participation in industry events, trade shows, and conferences.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in B2B marketing, preferably within the industrial automation or technology sectors.
- Proven success in developing and executing marketing strategies.
- Strong knowledge of digital marketing, SEO, SEM, and content marketing.
- Proficiency in marketing automation tools and CRM systems.
- Strong communication, analytical, and creative skills.
- Ability to handle multiple projects in a fast-paced environment.
- Experience with MS Office, marketing software, and CRM platforms.
Preferred Skills:
- Experience in industrial automation or manufacturing sectors.
- Strong attention to detail, organizational, and time-management skills.
- Self-starter with the ability to work independently.
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