Senior Director of Retention Marketing
4 days ago
SiriusXM is seeking a Senior Director of Retention Marketing to lead the development and execution of strategies to reduce customer churn and improve revenue within a customer-centric experience. As a strategic thinker with strong leadership skills, you will be responsible for driving results in a fast-paced environment.
Key Responsibilities- Develop and implement comprehensive churn strategies to reduce customer attrition and improve retention rates.
- Utilize data analytics and customer insights to identify opportunities for improving retention with a focus on segmentation and revenue outcomes.
- Collaborate cross-functionally with Analytics, Contact Center, and Marketing teams to identify root causes of churn and implement reactive and proactive retention tactics.
- Continuously monitor and analyze churn metrics, KPIs, and leading indicators to identify trends, insights, and opportunities for improvement.
- Stay current on industry trends, best practices, and emerging technologies in retention marketing, incorporating learnings into strategy development and execution.
- Develop and maintain strong relationships with key stakeholders, including senior leadership, to gain buy-in and support for retention initiatives.
- Manage projects from ideation to production, aligning with stakeholders along the way.
- Serve as liaison between cross-functional teams to support program development and execution.
- Provide ongoing performance feedback and broader business insights, motivating the best work possible from internal cross-functional teams.
- Provide regular reporting and updates on retention performance, highlighting successes, challenges, and opportunities for improvement to senior leadership.
- 15+ years of marketing experience, preferably on a subscription service.
- Proven track record of developing and executing successful retention marketing strategies that drive business results.
- Strategic thinker with the ability to see the big picture while also paying attention to detail.
- Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization.
- Passion for customer experience and a commitment to delivering value and satisfaction to customers.
- Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance.
- Experience with Salesforce and Next Best Action decisioning tools a plus.
- Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
- Exhibit strong verbal and written communication skills, public speaking, presentation skills, and excellent interpersonal skills.
- Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.
- Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
- Must have legal right to work in the U.S.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.
We are an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
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