Email Marketing Coordinator

2 weeks ago


Greenville, Pennsylvania, United States NewRez LLC Full time

Position Overview:
The role of the CRM Marketing Specialist is pivotal in enhancing the experience of our residential mortgage clients and business associates through exceptional service, streamlined processes, and effective communication.

Mission:
At NewRez LLC, we are dedicated to empowering our workforce by fostering a culture that recognizes outstanding performance and innovative ideas, while promoting teamwork and collaboration across divisions.

Key Responsibilities:

  • Email Content Development:
    Craft engaging and targeted email content designed for diverse customer segments and specific campaign objectives.
  • Campaign Execution:
    Manage comprehensive email marketing initiatives, overseeing planning, audience segmentation, testing, and necessary approvals.
  • Performance Analysis:
    Employ analytical tools to assess campaign success, monitor key performance indicators (KPIs), and refine future email strategies based on data insights.
  • Database Management:
    Oversee email distribution lists, ensuring data integrity, proper segmentation, and adherence to compliance regulations.
  • Marketing Automation:
    Develop and implement automated marketing workflows to enhance operational efficiency and deliver personalized experiences to customers.
  • Team Collaboration:
    Partner with creative teams, content developers, and marketing managers to ensure email campaigns align with overarching marketing strategies and brand messaging.
  • Reporting:
    Produce regular performance reports on email campaigns, offering actionable insights for ongoing enhancement.

Qualifications:
A high school diploma or equivalent is required; a Bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred. Candidates should possess 2-4 years of demonstrated experience in email or digital marketing roles.

Skills and Competencies:
Proficiency in email marketing platforms (e.g., SendGrid, Salesforce Marketing Cloud), strong analytical abilities to interpret data trends, and excellent written communication skills with a keen attention to detail. Familiarity with A/B testing techniques and email automation best practices is essential. A creative mindset with a passion for digital marketing and customer engagement is highly valued. The ability to thrive in a dynamic environment while managing multiple projects simultaneously is crucial. Candidates should exhibit strong problem-solving skills and a proactive approach, alongside being a collaborative team player.

Company Benefits:
NewRez LLC offers a range of employee benefits, including generous paid time off, medical and dental coverage, a 401(k) plan with company matching, performance-based incentives, and opportunities for career advancement.

Commitment to Diversity:
We are proud to be an equal opportunity employer, celebrating the diverse backgrounds of our employees. Different perspectives make us stronger.



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