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Marketing Coordinator

2 months ago

Greenville, United States WISCOLIFT, INC Full time
Job DescriptionJob Description

FT MULTIMEDIA CONTENT CREATOR / TRAINER

We are seeking a talented Multimedia Content Creator / Trainer to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through video, blogs and social media accounts. In addition you will coordinate and provide on-site employee training as well as off-site Safe Lifting Seminars providing crucial safety information so that our customer’s employees are OSHA-compliant.

Responsibilities:

  • Create engaging blogs, images and video content.
  • Produce “how to” videos for material handling products using video production software.
  • Design posts to sustain readers' curiosity and create buzz around new products.
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
  • Facilitate online conversations with customers and respond to queries.
  • Report on online reviews and feedback from customers.
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Establish appropriate branding of all social media accounts' layout and content.
  • Collaborate to discover new ways to attract prospective customers, like promotions and competitions, implementing postal and email marketing campaigns.
  • Add new customers to CRM system and maintain all lists.
  • Design and facilitate monthly and special email marketing campaigns.
  • Design and snail-mail marketing campaigns for various company divisions.
  • Develop/email Customer Satisfaction Surveys to check customer satisfaction and forward complaints or issues to appropriate team members.
  • Change pricing and make text updates to Shopify and WordPress websites.
  • Provide Forklift and Scissor Lift training to new in-house employees. Print out training cards for all employees.
  • Go to Client Facilities to provide Safe Lifting and Crane Operator Seminars.
  • Schedule training with customer contacts and send training proposals.
  • Maintain training PPT presentations, videos, sign-up sheets and equipment examples.
  • Ensure that when ASME and OSHA standards are updated, that all training presentations are accurate and modified, if applicable.

​Qualifications:

  • Experience in filming and video editing.
  • Proven work experience as a social media coordinator.
  • Expertise in multiple social media platforms best practices.
  • Ability to write creative content (text, image and video).
  • Familiarity with online marketing strategies and marketing channels.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Excellent verbal and written communication skills.
  • Must be comfortable speaking in front of groups of people for training purposes.
  • Software - Adobe Creative Cloud; Premier Pro, Media Encoder and Photoshop experience a plus.

Job Type: Full Time, Hybrid of Onsite and Remote

Salary: Based on experience

 

Company DescriptionMission Statement: It is the mission of WiscoLift to provide lifting, hoisting, rigging and cargo control products and services that exceed the customer’s expectations.Company DescriptionMission Statement: It is the mission of WiscoLift to provide lifting, hoisting, rigging and cargo control products and services that exceed the customer’s expectations.