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Content Development Manager

4 weeks ago

Pittsburgh, Pennsylvania, United States HRT Solutions Full time

Job Summary

The Senior Manager, Content Development is responsible for developing and implementing a comprehensive content strategy to drive engagement and conversion across VisitPITTSBURGH's digital channels. This includes creating and curating high-quality content, managing social media, and analyzing performance metrics to inform future content decisions.

Key Responsibilities

  • Develop and implement a content strategy that aligns with VisitPITTSBURGH's marketing goals and objectives
  • Create and curate high-quality content for social media, email, and website channels
  • Manage and schedule content across multiple platforms to ensure consistency and efficiency
  • Analyze performance metrics to inform future content decisions and optimize content for better engagement and conversion
  • Collaborate with cross-functional teams to ensure content aligns with overall marketing strategy
  • Stay up-to-date with industry trends and best practices in content marketing

Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 5-7 years' experience in content marketing or a related field
  • Proven track record of developing and implementing successful content strategies
  • Strong understanding of social media platforms and their respective audiences
  • Excellent writing, editing, and communication skills
  • Ability to work collaboratively in a fast-paced environment