Outbound Marketing Manager

6 days ago


Providence, Rhode Island, United States Pearson Full time
About the Role

We are seeking an experienced Outbound Marketing Manager to join our team at Pearson, a leading education company. As an Outbound Marketing Manager, you will be responsible for developing and executing targeted marketing campaigns to generate leads and build strong relationships with key decision-makers in school districts.

Key Responsibilities
  • Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities.
  • Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team.
  • Conduct thorough research to understand the unique challenges and needs of school districts, and tailor marketing strategies accordingly.
  • Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging.
  • Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement.
Requirements
  • Minimum of 3-5 years of experience in outbound marketing, preferably within the Secondary and/or higher education sector or B2B sales.
  • Excellent verbal and written communication skills, with the ability to engage and persuade key decision-makers.
  • Strong analytical skills to assess campaign performance and make data-driven decisions.
  • Proven ability to manage multiple projects and campaigns simultaneously.
  • Familiarity with marketing automation tools and CRM systems.
About Pearson

Pearson is a leading education company that adds life to a lifetime of learning. We create vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.



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