Channel Marketing Manager

1 day ago

Sacramento, California, United States Mediabistro Full time
Job Title: Channel Marketing Manager

We are seeking a highly skilled Channel Marketing Manager to join our team at Rhombus. As a key member of our marketing team, you will be responsible for developing and executing a channel marketing strategy that drives revenue growth and partner engagement.

Key Responsibilities:
  • Develop and execute a channel marketing strategy that aligns with our business objectives.
  • Collaborate with cross-functional teams to create timely and relevant channel-enablement communications, promotions, and education for new product launches.
  • Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
  • Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
  • Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
  • Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
  • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
  • Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
  • Track, analyze, and report on channel marketing data to shape future marketing strategies.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in channel marketing, account-based marketing, or related roles.
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
  • Proven experience in managing marketing budgets and executing marketing strategies.
  • Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
What We Offer:
  • Competitive salary and equity options.
  • Flexible schedule and paid-time off.
  • Excellent healthcare coverage.
  • Generous family leave policy.
  • WFH and workspace supplies.
  • Career growth and professional development opportunities.

Rhombus is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We encourage applicants from all backgrounds and experiences to apply.

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