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Real Estate Marketing Manager

2 months ago

Sacramento, California, United States Property Sales Group Full time
Job Description

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive growth in our property sales business. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our property sales, attract new investors, and build our brand presence.

Key Responsibilities:

  • Develop and Manage a Strong Online Presence: Create and maintain a professional website, social media profiles, and online directories to showcase our property sales and attract potential clients.
  • Video and Content Marketing: Produce high-quality video content and written articles to engage our target audience, build brand awareness, and establish thought leadership in the real estate industry.
  • Email Marketing: Design and send regular email newsletters to our subscribers, highlighting our latest property listings, market trends, and industry insights.
  • Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising: Optimize our website and online content for search engines to improve our visibility and drive organic traffic, while also managing PPC campaigns to target specific keywords and demographics.
  • Data Analysis and Market Research: Conduct market research and analyze data to identify trends, opportunities, and challenges in the real estate market, and use this information to inform our marketing strategies.
  • Agent Relationship Management (ARM): Build and maintain strong relationships with our agents, providing them with the tools and support they need to succeed in their roles.
  • Client Testimonials and Reviews: Encourage our satisfied clients to share their experiences and provide testimonials, which will be used to build our reputation and attract new business.
  • Direct Mail and Referral Programs: Develop and execute direct mail campaigns and referral programs to attract new leads and drive sales.
  • Event Hosting: Organize and host events, such as open houses, seminars, and workshops, to engage our target audience and build our brand presence.

Qualifications:

  • Previous experience in marketing or a related field (2 years minimum): Proven track record of developing and executing successful marketing campaigns.
  • Preferred real estate experience: Strong understanding of the real estate industry and market trends.
  • Proven track record of developing and executing successful marketing campaigns: Excellent written and verbal communication skills.
  • Strong understanding of SEO, PPC, email marketing, and social media management: Proficiency with marketing tools such as Google Analytics, CRM systems, and email marketing platforms.
  • Ability to work independently and as part of a team in a fast-paced environment: Strong problem-solving skills and ability to adapt to changing priorities.