Global Acquisition Marketing Leader

4 days ago

Mt Rainier, United States The Washington Post Full time
Job Title: Director, Global Acquisition Marketing

About the Role:

The Washington Post is seeking a seasoned Director of Global Acquisition Marketing to lead our global efforts in subscriber acquisition. As a key member of our team, you will be responsible for developing and executing comprehensive strategies to enhance brand awareness, increase customer consideration, and drive global subscriber acquisition.

Key Responsibilities:

  • Lead the development and execution of global acquisition strategies, ensuring alignment with performance metrics and exceeding budget targets.
  • Manage acquisition forecasts and achieve set budgets for registrations, starts, terminations, and revenue, leveraging data insights to optimize growth efforts.
  • Collaborate closely with Product and Engineering to develop and own a robust testing roadmap aimed at optimizing acquisition growth and customer engagement.
  • Direct the management of biddable media campaigns and ad accounts across multiple platforms, ensuring maximum ROI and efficient budget allocation.
  • Refine A/B testing strategies to continuously optimize messaging, channel selection, and offer personalization, driving higher conversion rates.
  • Partner with Product teams on enhancing registration products, dynamic wall strategies, and global pricing initiatives to support strategic goals and customer engagement.
  • Oversee marketing processes, timelines, and creative development, ensuring all campaigns adhere to governance standards and deliver on strategic objectives.
  • Execute strategic acquisitions, informed by analysis, ensuring alignment with performance metrics and exceeding targets.
  • Lead the launch of digital marketing campaigns across various channels (email, app, onsite), in collaboration with editorial and cross-functional stakeholders.
  • Lead and develop a team of 8+ performance marketing managers and specialists, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement.

Requirements:

  • Master's degree or 8+ years of hands-on experience in performance marketing, with a deep understanding of B2C/DTC marketing channels and funnels, including at least 5 years of people management experience.
  • Preference for experience in promoting products within a recurring revenue or subscription business model, with a track record of success in this area.
  • Demonstrated success in recruiting, leading, and retaining high-performing teams, with a focus on nurturing talent and fostering a culture of innovation.
  • Proven ability to drive cross-functional collaboration, aligning marketing strategies with broader business objectives, and influencing stakeholders at all levels.
  • Strong analytical skills and quantitative capabilities, utilizing data-driven decision-making to optimize marketing efforts, achieve subscription targets, and challenge assumptions through research and performance metrics.
  • Exhibit flexibility, adaptability, and strategic focus in a fast-paced, evolving environment, with the ability to pivot strategies in response to changing conditions.
  • Embrace an entrepreneurial and mission-driven mindset, ensuring the successful navigation of dynamic business landscapes.

What We Offer:

  • Competitive medical, dental, and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Salary Range: $130,000 - $100,000 USD Annual

Disclaimer: The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

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