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Product Marketing Strategist

1 month ago

Boston, Massachusetts, United States Circle Full time
About Circle

Circle is a pioneering financial technology company at the forefront of the emerging internet of money. Our mission is to create an inclusive financial future with transparency at our core.

Job Summary

We are seeking an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle's platform of developer tooling and blockchain infrastructure. This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar.

Key Responsibilities
  • Serve as the subject matter expert on our products' features and benefits, competitive landscape, customer segmentation, and platform narrative for developers.
  • Develop positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives.
  • Partner with Product and Business Development to identify new market opportunities and support the discovery and definition of new products.
  • Coordinate with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials.
Requirements
  • 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred.
  • Deep knowledge of blockchain, digital currency, fintech, and capital markets.
  • Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products.
  • Experience with driving GTM strategy and execution alongside highly cross-functional teams.
  • Highly independent and motivated to go deep in the tech and learn.
  • Thrives in unstructured environments and builds order in chaos.
  • Familiarity with Slack, Google Workspace, Coda, and macOS.
What We Offer
  • Base Pay Range: $175,000 - $225,000.
  • Annual Bonus Target: 17.5%.
  • Equity & Benefits (including medical, dental, vision and 401(k)).
  • Discretionary vacation policy.
  • 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.
About Our Culture

Circle is committed to visibility and stability in everything we do. We value diversity and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.