Email Marketing Strategist
3 hours ago
We are seeking a highly skilled Email Marketing Strategist to join our team at Beacon Hill. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email marketing strategy to drive conversions, cross-sell, and retention.
Key Responsibilities:
- Develop and execute a world-class notification program (email, SMS, push) to drive business growth and customer engagement.
- Evaluate notification campaigns and continually improve all elements to optimize and expand notification channels for conversions, cross-sell, and retention.
- Collaborate closely with Product Marketing, Product, Engineering, and Creative teams to oversee every aspect of the notification program.
- Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics.
- Create strong partnerships with cross-functional teams to ensure consumer work leverages and supports efforts across the company.
Requirements:
- 5+ years of experience building email, retention, or similar marketing programs.
- Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus.
- Familiarity with MarTech stack for customer relationship management.
- Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities.
- Customer-first mentality with a focus on creating innovative and engaging experiences for consumers.
- Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise.
- Strong project management skills with the ability to push forward multiple projects simultaneously.
- Ability to influence without authority across stakeholder teams.
- Excellent verbal and written communication and interpersonal skills.
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