Email Marketing Strategist

3 hours ago


Boston, Massachusetts, United States Beacon Hill Full time
Job Description

We are seeking a highly skilled Email Marketing Strategist to join our team at Beacon Hill. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email marketing strategy to drive conversions, cross-sell, and retention.

Key Responsibilities:

  • Develop and execute a world-class notification program (email, SMS, push) to drive business growth and customer engagement.
  • Evaluate notification campaigns and continually improve all elements to optimize and expand notification channels for conversions, cross-sell, and retention.
  • Collaborate closely with Product Marketing, Product, Engineering, and Creative teams to oversee every aspect of the notification program.
  • Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics.
  • Create strong partnerships with cross-functional teams to ensure consumer work leverages and supports efforts across the company.

Requirements:

  • 5+ years of experience building email, retention, or similar marketing programs.
  • Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus.
  • Familiarity with MarTech stack for customer relationship management.
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities.
  • Customer-first mentality with a focus on creating innovative and engaging experiences for consumers.
  • Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise.
  • Strong project management skills with the ability to push forward multiple projects simultaneously.
  • Ability to influence without authority across stakeholder teams.
  • Excellent verbal and written communication and interpersonal skills.


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