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Head of Product Marketing Strategist

1 month ago

Boston, Massachusetts, United States Amwell Full time
Job Title: Head of Product Marketing

Amwell is seeking a seasoned marketing professional to lead our product marketing efforts. As the Head of Product Marketing, you will be responsible for developing and executing go-to-market strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute product marketing plans that align with business objectives
  • Collaborate with cross-functional teams to ensure seamless product launches
  • Conduct market research to identify trends and opportunities
  • Develop compelling messaging and content to communicate product value
  • Manage and support voice of the customer initiatives
  • Implement and refine programs to drive marketing impact
Requirements:
  • 10+ years of marketing experience, preferably in healthcare or technology
  • Minimum of 5-7 years in marketing management roles
  • Excellent presentation, relationship-building, and project management skills
  • Strong command of Excel and PowerPoint
  • Experience with marketing technologies and data analysis
Preferred Qualifications:
  • Healthcare technology marketing experience to payers, providers, and employers
  • Experience with Gartner, Forrester, Pragmatic, or similar frameworks
  • Cross-channel marketing experience, including paid digital, email, SEO, and content marketing
What We Offer:
  • Competitive salary range: $169,000 - $233,000
  • Annual bonus based on company and employee performance
  • Long-term incentive and short-term variable compensation
  • Flexible personal time off, 401K match, and comprehensive benefits

Amwell is a virtual-first workplace, and we enable our employees with the tools, resources, and opportunities to do their jobs effectively from anywhere. We care deeply about diversity, equity, and inclusion and strive to be a force for good in our communities.