Digital Media Specialist

2 weeks ago


Palm Springs, California, United States Desert Publications Inc Full time
Job Summary

Desert Publications Inc. is seeking a skilled Digital Media Specialist to join our team in Palm Springs, California. As an independently owned company, we produce a variety of consumer and custom publications, including the award-winning monthly magazine Palm Springs Life, along with a dynamic website, digital portfolio, major local events, and branded merchandise.

Key Responsibilities
  • Develop and implement a measurable social media strategy to engage our audience and enhance our platforms.
  • Collaborate with editorial and marketing teams to create and share compelling multimedia content.
  • Monitor key performance indicators and report on campaign effectiveness to inform future strategies.
  • Assist in planning and executing social media campaigns, including promotions, contests, and collaborations.
  • Manage budgets and communicate with freelancers to ensure successful project execution.
Requirements
  • Minimum five years' digital/social media experience, preferably at a media company.
  • Excellent knowledge of social media platforms and practices.
  • Strong aesthetic sensibilities, including photography, videography, and caption writing skills (AP style).
  • Proven audience development skills and experience researching audience and buyer personas.
  • Experience running and reporting on multiplatform social media campaigns.
  • Excellent understanding of social media KPIs and practical knowledge of SEO and web traffic metrics.
  • Familiarity with Sprout Social, Later, WordPress, Adobe Photoshop, and Adobe Premiere.
  • Ability to thrive in a high-volume, deadline-driven environment.
Benefits
  • Medical, dental, vision, life, and pet insurance options.
  • Two weeks of paid vacation.
  • A 401(k) plan.


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