Digital Marketing Manager

3 weeks ago

Ontario, California, United States Firm Media Inc Full time
Job Description

Firm Media Inc is seeking a highly skilled Search Engine Marketing Manager to lead our dynamic SEM team and drive revenue through effective Google Ad campaigns and other forms of paid advertising.

As the SEM Manager, you will be responsible for fostering a results-driven work ethic department-wide and ensuring the success of SEM campaigns for diverse clientele, including medical professionals such as plastic surgeons, oral surgeons, and med spas.

Key Responsibilities:

  • Team Leadership: Lead and mentor SEM team members, as well as cultivate a results-oriented work culture that thrives on continuous improvement and innovation.

  • Campaign Oversight: Take charge of overseeing the success of SEM campaigns, from strategy development to execution, optimization, and performance evaluation.

  • Client Interaction: Ensure that the SEM team is well-prepared and up to standard for client-facing meetings, effectively presenting campaign progress and results.

  • Budget Management: Ensure that client ad spend is allocated and utilized appropriately to maximize ROI and meet client goals.

  • Client Onboarding: Manage the onboarding process for new SEM clients, ensuring a smooth and positive client experience from the start.

  • Transparency: Maintain open and transparent communication with clients regarding their ad spend, return on ad spend (ROAS), and campaign performance.

  • Cross-Functional Collaboration: Collaborate with other departments to innovate products and troubleshoot issues, ensuring a cohesive approach to meeting client needs.

  • Analytics Tracking: Collaborate with the team to assist with analytics tracking - whether it's for general reporting in Analytics Reviews or assisting with technical setups. Maintain active reporting for all paid ad campaigns.

  • Product Innovation: Responsible for executing delivery of products as they relate to paid advertising, including new & existing paid ad products that fall under SEM marketing.

Requirements:

  • Experience: Minimum 5 years of hands-on experience working with Google Ads and other forms of paid advertising or education related to the field.

  • Digital Analytics: Proficiency with Google Analytics 4 tracking, reporting, and testing.

  • Marketing Knowledge: Strong understanding of core marketing services, including SEO.

  • Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.

  • Budget Management: Ability to manage medium to larger-scale budgets effectively.

  • Proven Track Record: Proven track record of past campaigns with measurable ROI information.

  • Call Tracking Experience: Experience with call tracking or lead tracking systems is preferred.

Key Attributes:

Lead by Example:

  • Be an example to and influence your peers positively.

  • Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.

  • Have a positive attitude and approach, inspiring others.

Accountability:

  • Embrace ownership of your actions and responsibilities within a team framework.

  • Honor your commitments and focus on delivering high-quality on time.

  • Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism:

  • Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.

  • Communicate thoughtfully and respectfully.

  • Represent the company's core values.

Solve Problems Proactively:

  • Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.

  • Contribute with innovative ideas.

  • Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement:

  • Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.

  • Stay up to date with industry trends and breakthroughs.

  • Engage in workshops, seminars, and training sessions.

Positivity:

  • Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.

  • Approach challenges with an optimistic outlook, driving motivation and resilience.

  • Foster a culture of encouragement and support.

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