Marketing Director

4 days ago


Ontario, California, United States Westin Furniture Full time
About Us

Westin Furniture is a leading provider of indoor and outdoor patio furniture with over 20 years of industry experience. Our products are available in specialty stores, department stores, home centers, and online retailers.

Job Description:Key Responsibilities:
  • Develop and execute online marketing strategies to optimize our presence with existing and prospective accounts.
  • Create engaging content for our website, including product descriptions, product images, and product videos.
  • Manage and optimize email marketing campaigns to increase engagement metrics.
  • Oversee the development and implementation of paid digital marketing campaigns.
  • Collaborate with our executive team to expand our national and regional retail footprint and strengthen brand loyalty.
Requirements:
  • Bachelor's degree in Business or related discipline.
  • 5+ years of experience in product or digital marketing.
  • Minimum 2-4 years of experience in the furniture industry.
  • Experience working with syndicated data or category management.
  • Proficiency in Google PPC Ads, Google Analytics, Facebook, and Instagram advertising.
  • Excellent analytical skills and ability to learn and use syndicated data to forecast trends and projections.
Preferred Skills:
  • Experience with email marketing and Mailchimp.
  • Intermediate to advanced PC skills, including spreadsheet, word processing, presentations, and Outlook.


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