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Marketing Manager

1 month ago

Ontario, California, United States ASM Global Full time
Job Title: Marketing Manager

The Marketing Manager will oversee and implement assigned marketing strategies and duties set by the Marketing Director, providing support through various responsibilities.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across various platforms and channels.
  • Work with the creative team to develop strategic creative assets and utilize analytics tools to gather data on campaign performance.
  • Manage budgets, production timelines, and vendor relationships to ensure on-time delivery of assets.
  • Monitor and optimize social media channels, develop and maintain editorial calendars, and implement data-driven insights to enhance reach and performance.
  • Collaborate with cross-functional teams to develop and execute targeted email marketing campaigns and manage email lists, segmentation, and A/B testing to optimize campaign effectiveness.
  • Provide reporting and presentation support, pulling research data and analytics for meetings and collaborating in the development of ongoing reports and presentations.
  • Develop positive, trustworthy relationships with stakeholder counterparts, partners, and cross-departmental teams.
  • Ensure advertising, signage, promotions, and vendors are in place for events, and troubleshoot issues that arise.
  • Manage event day social media and assist marketing teams on event days, serving as a backup for various responsibilities.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • 5+ years' experience in digital marketing, with a focus on social media, website development/management, email marketing, and digital advertising.
  • Strong analytical skills and proficiency using analytics tools to measure and optimize campaign performance.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Industry-related experience preferred (entertainment, travel/tourism, radio/television, advertising agency).
Physical and Environmental Requirements:

Local to the Greater Ontario/Inland Empire area preferred. Must have reliable transportation.

While performing the duties of this job, the employee is regularly required to move around the complex; travel between the different offices/venues/events we oversee; stand for long hours during the events; talk and hear.

Extended keyboard and computer usage is also required. Heavy phone usage, some stooping, bending, and lifting may be required. This position may require work inside or outside of the building as needed by events.