Marketing Manager

3 days ago

Ontario, California, United States ASM Global Full time
Job Title: Marketing Manager - Shows

This is a unique opportunity to join the ASM Global team as a Marketing Manager - Shows. In this role, you will be responsible for working with show promoters and management to fulfill all agreements for show announcements, pre-sale and on sale communications via press releases, website, emails, social media and extended marketing plans.

Key Responsibilities:
  • Concentrate on Toyota Arena as primary focus but be willing to help as needed at other venues or events.
  • Perform specific marketing activities according to the specified marketing plan, as requested by Director.
  • Serve as main point of contact for event promoters to ensure marketing plans are fulfilled and requests met.
  • Use marketing principles to promote venue and shows by negotiating and placing event advertising schedules, including print, radio, and digital media for each venue/event, as required.
  • Communicate with outside advertising agencies and vendors regarding on-going campaigns.
  • Work closely with venue booking team and aligns on strategies and tactics surrounding shows/events.
  • Ideate, create and implement grassroots marketing to increase ticket sales.
  • Manage strategy and delivery of promotional collateral including, but not limited to, creation of promotional digital and sales collateral, signage, direct mail, email campaigns, website marketing and advertising.
  • Responsible for Email Marketing efforts including drafting, targeting, and executing – monthly, weekly, and event specific eblasts.
  • Work with creative teams to develop strategic creative assets.
  • Write and prepare copy for print/radio/TV spots.
  • Work shows including nights, weekends, and holidays as needed.
  • Attend production and show security meetings. Manage/execute event-day marketing needs and social media.
  • Partnerships & Media Relations:
    • Assists event promoters in the coordination of media and or meet and greets.
    • Coordinates press-related duties. Prepares and disseminates company and event press releases.
    • Coordinates promotions and special events with event promoters and facility personnel.
  • Financial Record-Keeping & Reporting:
    • Responsible for tracking traffic and providing reports for all marketing campaigns and online assets.
    • Responsible for generating and analyzing marketing data through variety of resources such as Ticketmaster, email databases, industry resources, etc.
    • Keeps accurate records for advertising invoices and media trade accounts.
    • Works with the finance team to provide purchase orders and invoice approval.
    • Provides coordination and organization for event marketing financial settlements as required.
    • Detailed record keeping, monthly reports, and organizing delivery of tickets to non-profit organizations granted the tickets, manages donation requests.
  • Teamwork & Professionalism:
    • Adheres to and supports company policies and decisions in a positive manner.
    • Cooperates with personnel in other departments to ensure the best overall experience and top of mind awareness of our guests, clients, entertainers, sponsors, suite owners and local government officials.

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