Marketing Coordinator, Ridley Block Operations
2 weeks ago
Ridley Block Operations, a subsidiary of Alltech, is seeking a Marketing Coordinator to join our dynamic marketing team. This role will collaborate closely with Sales, Nutrition, and our shared services group.
Ridley Block Operations specializes in the production and marketing of block supplements, loose minerals, and dried molasses tailored for livestock. As the foremost manufacturer of block forms, we are recognized as the leading authority in self-fed supplements. We are looking for a motivated and qualified Marketing Coordinator to enhance our marketing efforts.
ROLE OVERVIEW:
The primary focus of this position is to assist in executing Ridley Block Operations' commercial marketing initiatives. The Marketing Coordinator will foster customer engagement and drive business expansion through the creation of innovative content, campaigns, and various marketing resources that showcase our range of branded products across multiple platforms.
Key Responsibilities (including but not limited to):
- Support the development and execution of the overall marketing strategy and budget aimed at enhancing brand visibility, increasing sales, and fostering customer loyalty.
- Engage actively in meetings with the feed division, field teams, and customers to gain insights into our clientele, their evolving needs, and the challenges faced by our field personnel. Collaborate with all stakeholders to deliver creative, practical, and cost-effective solutions that enhance product knowledge and customer support.
- Assist in the rollout of marketing campaigns.
- Contribute to the crafting of both external and internal marketing communications (e.g., print materials, digital content, website updates, blogs, social media, and paid advertising campaigns).
- Monitor competitor activities and market trends within the self-fed supplement sector, providing regular updates and recommendations to ensure our brands remain relevant and innovative.
- Participate in the routine evaluation of marketing materials to ensure compliance with brand standards and maintain relevance and accuracy.
- Approximately 3+ years of experience in business, marketing, or a related field within the agriculture or animal industry.
- A Bachelor's degree in marketing, agriculture, animal science, or a related discipline is required.
- Experience in the agriculture sector, particularly with cattle, is preferred.
- Exceptional verbal and written communication skills with a keen eye for detail.
- Strong organizational abilities with a proven capacity to prioritize multiple projects and meet deadlines.
- Excellent interpersonal skills that facilitate rapport-building across various departments and levels of the organization.
- Self-driven with a strong desire for continuous learning.
- High integrity and reliability, coupled with a strong sense of urgency and results-oriented mindset.
- A collaborative team player.
- Proficient in Excel, PowerPoint, and Office 365.
- This is a full-time position, with the option to work in-office or remotely based on experience and location.
- Standard working hours are from 8:00 am to 5:00 pm, but flexibility is required to accommodate events occurring during evenings and weekends due to Alltech's global operations.
- Willingness to travel domestically is necessary (estimated travel: 70% in-office, 30% for events, trade shows, customer visits, and sales support).
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