Senior Marketing Manager
3 hours ago
SiriusXM is a leading audio entertainment company in North America, and we're seeking a Senior Manager, Winback Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing personalized marketing campaigns to re-engage former subscribers and trialers, driving customer acquisition and revenue growth.
Key Responsibilities:- Develop and execute winback marketing strategies across multiple channels, including email, social media, and paid advertising.
- Collaborate with cross-functional teams, including creative services, brand, legal, digital experience, and campaign operations, to support campaign development and execution.
- Manage projects from ideation to production, ensuring timely and effective delivery of marketing campaigns.
- Provide ongoing campaign performance feedback and insights to inform business decisions and optimize marketing efforts.
- Monitor and analyze campaign performance data to identify areas for improvement and opportunities for growth.
- 7+ years of marketing experience, preferably in a subscription-based service.
- Previous marketing experience with Salesforce required.
- Strong analytical skills, with ability to extract insights from data and drive business decisions.
- Excellent communication and project management skills, with ability to work effectively in a matrixed environment.
- Thorough knowledge of MS-Office Suite, including Excel, PowerPoint, Word, and Outlook.
SiriusXM offers a competitive salary range of $101,500.00 to $138,640.50, depending on skills, qualifications, and experience. This role may also be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
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Senior Manager, Winback Marketing
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