Senior Marketing Manager

7 hours ago


Atlanta, Georgia, United States Red Bull North America Full time
Job Summary

The Senior Sports Marketing Manager drives the development and execution of regional Sports Marketing initiatives for Red Bull North America. This role builds local and regional brand affinity through events, athletes, and strategic partnerships, while aligning with the company's global and national strategies.

Key Responsibilities
  • Develop and execute regional Sports Marketing initiatives that drive brand awareness and affinity
  • Collaborate with cross-functional teams to identify and capitalize on sports trends and scenes
  • Manage large budgets and resources to deliver high-impact marketing campaigns
  • Develop and implement creative marketing strategies that resonate with consumers
  • Travel 30-40% to support regional and national initiatives
Requirements
  • 7+ years of experience in Marketing with a focus on sports, athletes, and consumers
  • Strong understanding of traditional and non-traditional brand marketing strategies
  • Proven track record of executing creative marketing ideas
  • Experience identifying and capitalizing on sports trends and scenes
  • Large budget management experience
  • Knowledge of marketing communications and storytelling with an emphasis on content


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